Setup CEO Joe Koufman virtually spoke with Matt Frisbie, the Chief Marketing Officer (CMO) of Little Giant Ladders. In this interview, Frisbie demonstrates different ladder use cases in the Little Giant studio while walking the audience through innovation and product development procedures.
Read MoreAt Setup we believe in the power of uplifting others and sharing their stories. Our women in marketing series highlights stories from impressive leaders in different industries who have overcome challenges in their field and continue to innovate and inspire others. This segment features leaders from The Bonadio Group, Bacardi, and Nuna.
Read MoreThe Marketing Multiverse: Marketing in Small, Medium + Large Companies featured a panel of marketers with similar job roles from different sized beverage companies sharing their unique perspectives and experiences. The CEO of Arden's Garden Leslie Zinn represented the small company, the CMO of SweetWater Brewing Company Brian Miesieski represented the mid-sized company, and the Group Marketing Director of Coca-Cola Freestyle at The Coca-Cola Company Eric Lewis represented the larger company.
Read MoreSetup CEO Joe Koufman virtually sat down with Jo Ann Herold, the Chief Marketing Officer (CMO) of Honey Baked Ham. The full conversation covers her career path from dressing up as The Hamburglar at McDonald’s to becoming the CMO of Honey Baked Ham and her love for mentoring and coaching others.
Read MoreThe pandemic has altered the ways consumers shop, compare, and buy CPG products, all in somewhat permanent fashion. Recently, we interviewed marketing experts from Learning Resources, Three Five Two, and Response Media about the changes they’ve noticed in the Consumer Packaged Goods (CPG) Industry.
Read MoreMore than half of Forbes’ Most Influential CMOs of 2020 were women. The marketing industry is increasingly influenced and led by prominent women marketing professionals. In an effort to call attention to these powerful voices, we are releasing a regular series of blog posts highlighting the inspirational stories from women marketing leaders.
The stories, advice, and lessons featured today are from marketing leaders at BIOMIN America Inc, Distant Lands Coffee, and Cats Footwear.
Read MoreSetup CEO Joe Koufman virtually sat down with Joanna Irwin, the Global CMO at Randstad. The full conversation covers her career path from agency-side to brand-side marketing, the challenges and learnings that come with being in a global role, how she gets buy-in across the company and with the C-suite, the value of collaboration and community within an organization, and more.
Read MoreMore than half of Forbes’ Most Influential CMOs of 2020 were women; it goes without saying that women are just as prominent and consequential to the marketing industry as men.
To celebrate women in the marketing profession during Women’s History Month, we asked women marketing leaders from Carvel at Focus Brands, Gardner Denver, Inc., and Blackbaud to share their personal triumphs, tribulations, perspective, and advice about working in the marketing industry.
Read MoreIn March 2020, people left their offices with no knowledge of when they’d return. Schools closed, concerts were rescheduled, and, to many marketers’ dismay, trade shows were canceled. Now, a year later, the vaccine is becoming more available each day - a seemingly hopeful future in our midst. So while everyone is antsy to return to their “normal” life, business leaders are wondering, what will the future of trade shows look like?
Read MoreThe Sports Industry, one that heavily relies on in-person events, adapted swiftly following this brand new sense of urgency. Here are some lessons for future sports (or any industry’s) marketing playbook regarding innovation, adaptation, and flexibility from an AMA interview featuring Atlanta sports marketing leaders.
Read MoreAt Setup, networking runs through the veins of the organization. Each staff member is enthusiastic about forming and maintaining relationships. This is largely due to the fact that we are founded by a business matchmaker who values connection above all else.
The following is a series highlighting the people and lessons that led to our CEO founding Setup.
Read MoreSetup CEO Joe Koufman virtually sat down with Angela Johnson, the Vice President of Marketing for The Krystal Company. The full conversation covers her career path from falling in love with the food industry working for companies like Arby's and Church's Chicken on the agency side, to making waves at Krystal on the brand side. Angela discusses campaign successes and failures, the importance of data's influence on marketing strategy, mentorship, and her love for the 1800's.
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