Game of Thrones: A Case Study on Marketing to Millennials

If there’s a case study in how to create a comprehensive marketing strategy for a specific generation - that case study is Game of Thrones.

Think about it. This premium cable television show - which has over 30 main characters and takes place in an alternate fantasy universe with magic and dragons - executes the driving principles behind UX, authenticity, community building, digital marketing, storytelling, personalization, and more in its millennial-focused marketing strategy. So, what lessons can marketers learn from Game of Thrones?

Marketing Industry/TrendsSetup - marketing matchmakersApril 16, 2019Comment

Marketers Toolbox - Tailwind

Improve your Instagram and Pinterest presence by planning more strategically and analyzing performance results using Tailwind.

#MarketersToolboxSetup - marketing matchmakersApril 12, 2019#MT - Social MediaComment

How to Avoid Insensitivity in Marketing

Marketing in a multicultural landscape is inherently difficult. With so many perspectives to consider, brands often miss the mark in marketing campaigns.

Besides, offending consumers leads to hefty costs dealing with social media backlash, public relation nightmares, a decrease in followers, and loss of brand credibility and loyalty.

How can brand marketers avoid cultural insensitivity in campaign advertising?

Marketing Industry/TrendsSetup - marketing matchmakersApril 9, 2019Comment

#MarketersToolbox - For the Effective Marketing Team

Waiting on approvals for briefs, creatives, and processes can be a drag. These collaboration tools can ease communication processes to make marketing and overall company execution easier and more effective.

#MarketersToolboxSetup - marketing matchmakersApril 5, 2019#MT - Marketing, #MT - CollaborationComment

Which Marketer Rules on April Fool’s?

Over the years, there have been some brand hoax standouts that have certainly gained traction and stopped audiences in their tracks, but how do popular brands like Burger King and Netflix keep up? Which brands consistently wow us, compelling us to click that “share” button? Which brands lost their touch?

Marketing Industry/TrendsSetup - marketing matchmakersApril 2, 2019April Fool's DayComment

3 Unbelievably Easy Tips to Solve All Marketing Relationship Challenges!!

You won’t believe what the secret sauce is to making your agency-client relationships perfect!

Setup - marketing matchmakersApril 1, 2019Comment

Marketers Toolbox - Sked

Imagine if you are a social media manager who doesn’t have to worry about posting something every day. Sked is an Instagram scheduling tool that utilizes scheduling and analytical data to make effective, efficient, and timely social media postings.

#MarketersToolboxSetup - marketing matchmakersMarch 29, 2019#MT - Social MediaComment

6 Questions for Inspirational Women in Marketing

The marketing industry is overwhelmingly female. To celebrate the women who make up the marketing profession during Women’s History Month, we asked women marketing leaders from Interface, Hiscox USA, Mizuno, and Great Clips Inc. about their personal triumphs, tribulations, and advice about working in the marketing industry.

Marketers Toolbox - Slite

Share notes, brainstorming sessions, content marketing ideas, onboarding documents, and more with Slite - the “company wiki.” Slite is an organizational tool that helps streamline marketing efforts across departments.

#MarketersToolboxSetup - marketing matchmakersMarch 22, 2019#MT - CollaborationComment

5 Things Clients Wish Agencies Knew

The agency-client relationship is tricky - while some agencies dream big with grandiose ideas for executing a project or campaign, a brand may be constrained by strict guidelines and a limited budget. The absence of communication leads to a tense business relationship, and, potentially, a break-up.

Strong relationships are maintained by constant conversations about objectives and expectations. Here are 5 things clients wish their agency partners knew…

Marketers Toolbox - Linktree

Instagram has grown in popularity among the social media platforms for its ability to visually captivate and portray a company’s essence. Unfortunately, not all companies have their entire brand story, product/service offerings, or about section on their Instagram and, in order to make a sale or conversion, need the viewer to visit their website. Instagram only offers one clickable link that better count….enter Linktree.

#MarketersToolboxSetup - marketing matchmakersMarch 15, 2019#MT - Social MediaComment

5 Things Agencies Wish Clients Knew

The agency-client relationship is a two-way street that requires constant effort and a deep understanding of the other party. The best agency-client relationships have a healthy commitment to teamwork, communication, and the overall success of a project or marketing initiative. Sometimes it is difficult to see the operating reality of the other partner…That’s why Setup™ spoke with several agency partners to gather their perspective on what they wish their clients knew.

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