Marketers Toolbox - Linktree
What is Linktree?
Linktree is an Instagram tool that helps increase conversions and website traffic.
Why is this tool helpful?
Instagram has grown in popularity among the social media platforms for its ability to visually captivate and portray a company’s essence. Unfortunately, not all companies have their entire brand story, product/service offerings, or “about” section on their Instagram and, in order to make a sale or conversion, need the viewer to visit their website. Instagram only offers one clickable link, however, so that link better count!
In order to maximize the link to its full potential, users need to direct their audience to a site that gives the consumer everything they need and then some...Linktree provides users with this exact solution by providing one bio link to house all the important content.
How is it used?
Users use Linktree to optimize their Instagram traffic by creating one page with multiple destinations - blogs, resources, events, webstore, etc. The user can drag and drop their desired links as needed and never have to change their Instagram bio again.
Who would benefit from using ?
Anyone who is looking to increase website traffic or lead conversions (particularly small business owners with multiple resources to share) would benefit from using this tool. However, some previous users argue that companies can create the same effect using a landing or pillar page on their company website. This route takes the customer directly to the website from Instagram, dismissing the need for a “middle man.”
This tool is free, but the “Pro” pricing option has advanced features.