For this Mixer, we decided to cover “How to Attract Top Talent” since employers and interviewees are curious about how to navigate the job market and how to recruit the best talent. Our partners at Hire Profile are recruiting visionaries with the experience and tools to provide marketing and creative staffing and recruiting solutions to companies in the greater Atlanta area.
Read MoreA lot has happened in the last six or seven years, and what better way to process challenges than through group therapy? Whether in your personal or professional life, it’s important to realize you are never alone, and challenges are just opportunities for growth, innovation, and insights.
For the event, we crowdsourced challenges Marketing leaders face, and then discussed those questions as a group. Talking points ranged from discussing rising AI technology, to acquiring talent, to branding strategies. Below is a brief recap of the conversation. (We kept the identity of contributors anonymous in true Therapy form.)
Read MoreThe Setup Women in Marketing series highlights the thoughts and advice of prominent marketing brand and agency leaders in companies. Our most recent In This Dame and Age event encouraged women from all backgrounds to #ShareYourStory.
An hour of networking and discussion led to 4 key points women, and all marketing leaders, should keep in mind.
Read MoreThree years after our last Speed-Dating breakfast, we were finally able to return to our favorite and most cherished in-person event!
With glitter hearts decorating the tables, and guiding questions to spark the romance, we kicked off the love-filled event with several agency partners and clients like Papa Johns, Orkin, Jabra, and more.
Read MoreThe New Year is a time to reflect on the past and make movements towards the future. At Setup, we are proud of the past year that led to new services and resources for the Marketing community, and look forward to the next year to continue to empower Marketers to level up.
Read MoreThe Setup #MarketingMixer is a chance for marketing leaders to connect, discuss, and learn. At previous Mixers, we’ve hosted a number of panelists, held a marketing agency showcase, discussed burnout and business matchmaking, and even facilitated Marketer “speed-dating.”
We love the opportunity to bring together the best and brightest minds to share their experiences and, in this case, we heard from three unique brands about their perspective on “The Seasonality of Marketing.”
Read MoreFor the past four years, Setup has conducted a Marketing Relationship Survey to take the pulse on how Companies (Brands/Clients) and Marketing Agencies operate and work together. Because we live in the space between Brands and Agencies, we are in a unique position to bridge any gaps - in communication, work style, work needs, and more. In that vein, we’re excited to share the results of this year’s survey to provide insight and perspective on the current state of Agency-Client relationships.
Check out the results that were recently featured in Ad Age!
Read MoreThe Setup Women in Marketing series highlights the thoughts and advice of prominent marketing brand and agency leaders. The contributors’ powerful stories and advice led to our all-women networking group: In This Dame and Age, where we host virtual discussions and connect women marketing leaders with one another.
The latest event about exploring and leveraging different Leadership Styles was attended by agency leaders and brand representatives from companies such as Invesco, The Honey Baked Ham Company, Great Clips, Slutty Vegan, and more.
Read MoreAt Setup, we love to facilitate environments where people can network and embrace themselves freely, so our #MarketersBreakfast for August 2022 was all about “Getting Back to the Basics to Find Human Connection.”
At this breakfast, no one was a stranger.
With a balance of attendees from both marketing agency and brand leadership teams, the breakfast consisted of open networking and an “improv” activity led by Setup’s Marketing Manager, Madeline Evans, who is actively teaching and performing improv professionally in Atlanta.
Read MoreMost employers are not (and will not) demand workers to be in-person in the office five days a week. That means that there are many days when employees work from a home office, coffee shop, co-working space, or some other remote location. Connecting with coworkers through video and audio will only continue to grow.
Setup hosted a breakfast for some brand-side marketers to discuss remote work and how to make it better.
Read MoreThe Setup Women in Marketing series highlights the thoughts and advice of prominent marketing brand and agency leaders. The contributors’ powerful stories and advice led to our all-women networking group: In This Dame and Age, where we host discussions and connect women marketing leaders with one another. The latest event we held a discussion about fostering Creativity + Connection in the workplace.
Read MoreFor our first #MarketersBreakfast event back at the Miami Ad School @ Portfolio Center, we revisited a classic theme: Show and Tell, to share the marketing strategies, thought processes, and success stories of incredible brands like Aaron’s, NCR, The Coca-Cola Company, and ParkMobile.
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