#MarketersBreakfast Recap | Marketing Therapy

A lot has happened in the last six or seven years, and what better way to process challenges than through group therapy? Whether in your personal or professional life, it’s important to realize you are never alone, and challenges are just opportunities for growth, innovation, and insights.

For the event, we crowdsourced challenges Marketing leaders face, and then discussed those questions as a group. Talking points ranged from discussing rising AI technology, to acquiring talent, to branding strategies. Below is a brief recap of the conversation. (We kept the identity of contributors anonymous in true Therapy form.)

Setup News/EventsSetup - marketing matchmakersMay 16, 2023#MarketersBreakfastComment

In This Dame and Age - #ShareYourStory Event Recap

The Setup Women in Marketing series highlights the thoughts and advice of prominent marketing brand and agency leaders in companies. Our most recent In This Dame and Age event encouraged women from all backgrounds to #ShareYourStory.

An hour of networking and discussion led to 4 key points women, and all marketing leaders, should keep in mind.

Setup News/Events, Women in MarketingSetup - marketing matchmakersMarch 21, 2023eventsComment

#MarketersBreakfast - Connection is in the Air!

Three years after our last Speed-Dating breakfast, we were finally able to return to our favorite and most cherished in-person event!

With glitter hearts decorating the tables, and guiding questions to spark the romance, we kicked off the love-filled event with several agency partners and clients like Papa Johns, Orkin, Jabra, and more.

Setup News/EventsSetup - marketing matchmakersFebruary 14, 2023#MarketersBreakfastComment

7 Ways SetUp Grew in 2022

The New Year is a time to reflect on the past and make movements towards the future. At Setup, we are proud of the past year that led to new services and resources for the Marketing community, and look forward to the next year to continue to empower Marketers to level up.

Setup News/EventsSetup - marketing matchmakersJanuary 6, 2023Comment

#MarketingMixer | Seasonality in Marketing Recap

The Setup #MarketingMixer is a chance for marketing leaders to connect, discuss, and learn. At previous Mixers, we’ve hosted a number of panelists, held a marketing agency showcase, discussed burnout and business matchmaking, and even facilitated Marketer “speed-dating.”

We love the opportunity to bring together the best and brightest minds to share their experiences and, in this case, we heard from three unique brands about their perspective on “The Seasonality of Marketing.”

Setup News/EventsSetup - marketing matchmakersNovember 15, 2022#marketingmixer, Marketing MixerComment

Ad Age Feature | The Setup 2022 Marketing Relationship Survey

For the past four years, Setup has conducted a Marketing Relationship Survey to take the pulse on how Companies (Brands/Clients) and Marketing Agencies operate and work together. Because we live in the space between Brands and Agencies, we are in a unique position to bridge any gaps - in communication, work style, work needs, and more. In that vein, we’re excited to share the results of this year’s survey to provide insight and perspective on the current state of Agency-Client relationships.

Check out the results that were recently featured in Ad Age!

Press, Setup News/EventsSetup - marketing matchmakersNovember 14, 2022marketing relationship surveyComment

In This Dame and Age | Leadership Styles Event Recap

The Setup Women in Marketing series highlights the thoughts and advice of prominent marketing brand and agency leaders. The contributors’ powerful stories and advice led to our all-women networking group: In This Dame and Age, where we host virtual discussions and connect women marketing leaders with one another.

The latest event about exploring and leveraging different Leadership Styles was attended by agency leaders and brand representatives from companies such as Invesco, The Honey Baked Ham Company, Great Clips, Slutty Vegan, and more.

Women in Marketing, Setup News/EventsSetup - marketing matchmakersSeptember 20, 2022women in marketingComment

#MarketersBreakfast - Fostering Human Connection

At Setup, we love to facilitate environments where people can network and embrace themselves freely, so our #MarketersBreakfast for August 2022 was all about “Getting Back to the Basics to Find Human Connection.”

At this breakfast, no one was a stranger.

With a balance of attendees from both marketing agency and brand leadership teams, the breakfast consisted of open networking and an “improv” activity led by Setup’s Marketing Manager, Madeline Evans, who is actively teaching and performing improv professionally in Atlanta.

Setup News/EventsSetup - marketing matchmakersAugust 30, 2022#MarketersBreakfastComment

Hybrid Work - The Future Is Already Here

Most employers are not (and will not) demand workers to be in-person in the office five days a week. That means that there are many days when employees work from a home office, coffee shop, co-working space, or some other remote location. Connecting with coworkers through video and audio will only continue to grow.

Setup hosted a breakfast for some brand-side marketers to discuss remote work and how to make it better.

Marketing Industry/Trends, Setup News/EventsSetup - marketing matchmakersJune 28, 2022remote workComment

In This Dame and Age | Creativity + Connection Event Recap

The Setup Women in Marketing series highlights the thoughts and advice of prominent marketing brand and agency leaders. The contributors’ powerful stories and advice led to our all-women networking group: In This Dame and Age, where we host discussions and connect women marketing leaders with one another. The latest event we held a discussion about fostering Creativity + Connection in the workplace.

Women in Marketing, Setup News/EventsSetup - marketing matchmakersJune 21, 2022women in marketingComment

#MarketersBreakfast - In Person at Last!

For our first #MarketersBreakfast event back at the Miami Ad School @ Portfolio Center, we revisited a classic theme: Show and Tell, to share the marketing strategies, thought processes, and success stories of incredible brands like Aaron’s, NCR, The Coca-Cola Company, and ParkMobile.

Setup News/EventsSetup - marketing matchmakersMay 24, 2022#MarketersBreakfastComment

In this Dame and Age | Mentorship Event Recap

Setup’s latest Women’s Event “In This Dame and Age” discussed the importance and power of Mentorship. Representatives from a variety of companies such as Truist, IHG, Regal Cinemas, Hiscox USA, and The Home Depot attended to network and share their stories.

Women in Marketing, Setup News/EventsSetup - marketing matchmakersApril 5, 2022women in marketingComment