Posts in Marketing Industry/Trends
A Shout Out to Marketers Helping Nonprofits

Many individuals and the companies they work for have decided to spend more time helping others. And what is a great way to help a cause you care about? Getting involved with a Nonprofit organization!

Everyone deserves a shout out here and there, so here is our shout out to the companies and their employees who are diving deeper into serving the world and living out a bigger purpose by working with, volunteering for, and/or donating to Nonprofits.

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6 Questions for Inspirational Women in Marketing Series | Part 6

Over the past few months, Setup has highlighted prominent women marketing leaders who are making waves in their field. From advice on how to form stronger networks to advice on carving a place in a male-dominated field, these stories come from leaders of different backgrounds, industries, and passions, and are both inspirational and informative.

Featured today are stories from marketing leaders at Robert Bosch LLC, Fiserv, and Regal Cinemas.

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6 Questions for Inspirational Women in Marketing Series | Part 5

The marketing industry is increasingly influenced and led by prominent women marketing professionals. In an effort to call attention to these powerful voices, we are releasing a regular series of blog posts highlighting the inspirational stories from women marketing leaders.

The stories, advice, and lessons featured today are from marketing leaders at Eaton, Little League International, and LIONSGATE.

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6 Questions for Inspirational Women in Marketing Series | Part 4

At Setup we believe in the power of uplifting others and sharing their stories. Our women in marketing series highlights stories from impressive leaders in different industries who have overcome challenges in their field and continue to innovate and inspire others. This segment features leaders from The Bonadio Group, Bacardi, and Nuna.

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6 Questions for Inspirational Women in Marketing Series | Part 3

More than half of Forbes’ Most Influential CMOs of 2020 were women. The marketing industry is increasingly influenced and led by prominent women marketing professionals. In an effort to call attention to these powerful voices, we are releasing a regular series of blog posts highlighting the inspirational stories from women marketing leaders.

The stories, advice, and lessons featured today are from marketing leaders at BIOMIN America Inc, Distant Lands Coffee, and Cats Footwear.

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6 Questions for Inspirational Women in Marketing Series | Part 2

More than half of Forbes’ Most Influential CMOs of 2020 were women; it goes without saying that women are just as prominent and consequential to the marketing industry as men.

To celebrate women in the marketing profession during Women’s History Month, we asked women marketing leaders from Carvel at Focus Brands, Gardner Denver, Inc., and Blackbaud to share their personal triumphs, tribulations, perspective, and advice about working in the marketing industry.

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The Light at the End of the Conference Hall: Trade Shows in 2021

In March 2020, people left their offices with no knowledge of when they’d return. Schools closed, concerts were rescheduled, and, to many marketers’ dismay, trade shows were canceled. Now, a year later, the vaccine is becoming more available each day - a seemingly hopeful future in our midst. So while everyone is antsy to return to their “normal” life, business leaders are wondering, what will the future of trade shows look like?

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Marketers: Here to Play, Here to Stay

In the midst of the pandemic, children are dealing with their own battles. When each day’s schedule is isolation and online school, parents are identifying new ways to keep their children stimulated and entertained. During this time, the Toy Industry, in particular, has adapted and stretched their abilities in an attempt to meet their consumer’s growing needs.

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