The Sports Industry, one that heavily relies on in-person events, adapted swiftly following this brand new sense of urgency. Here are some lessons for future sports (or any industry’s) marketing playbook regarding innovation, adaptation, and flexibility from an AMA interview featuring Atlanta sports marketing leaders.
Read MoreIn the past few months, Setup has spoken to marketing executives in different industries spanning from IT to Entertainment to gauge how companies are adapting during this time. In the conversations, frequent trends brought up included focusing on innovation, building consumer trust, and streamlining diversity and inclusion efforts.
Read MoreSince COVID-19 has uniquely impacted the Healthcare industry in particular, we reached out to some marketing Healthcare experts to get their perspective on communicating with consumers to develop trust and changes in the industry moving forward.
Read MoreCOVID-19 has devastated the hospitality industry, causing marketers to get innovative in a time of crisis. How is the hospitality industry adapting and what trends will we see going into 2021?
Read MoreMarketers in all fields are innovating in new ways. Given the distance guidelines, the entertainment industry has uniquely been affected, leading normal ordinances like production and shooting to be held off for months at a time. However, despite crowds being limited and Broadway being shut down, studios like Tyler Perry Studios are finding safe ways to continue creating.
This led us to ask marketing experts in the entertainment industry a number of questions.
Read MoreThe pandemic has impacted an array of industries both positively and negatively - causing company and consumer behaviors to change. At Setup, we’ve spoken to a number of marketers in a variety of industries including Restaurants, B2B, IT and Services. The rise of reliance on technology and ecommerce during this time led us to ask the following questions to ecommerce industry experts to gauge current and future trends.
Read MoreDespite the innumerable and obvious setbacks the coronavirus has had on the restaurant industry, there are some silver linings amidst the challenges. We spoke with restaurant industry representatives to get a gauge on what the restaurant and service industry currently looks like and what the future holds moving forward.
Read MoreDue to its consumer-facing nature, the B2C industry shines brighter in the spotlight than B2B. Given that they are both a “people” business, however, the two share a good bit in common.
We asked B2B marketing agency experts about the current status of the B2B industry, how it is changing and being influenced by the B2C industry, and how B2B is adapting to the current demand of the pandemic.
Read MoreIn an endless list of challenges, COVID-19 has presented several industries with the need to reform and adapt to fit current demands. Mandated social distancing and stay-at-home orders have led to an increased reliance on technology in both personal and professional matters. From changing the way people work, to how they operate their business, the IT + Services industry has played a crucial role in helping people transition during the pandemic.
Read MoreWith the rise of impossible meats, popularity of cannabis induced meals, consumer interest in health-related products, and focus on sustainability efforts - consumer priorities are changing at an alarming rate.
Setup™ consulted marketing leaders from prominent food and beverage companies like The Coca-Cola Company, Auntie Anne’s, and more to get an inside look into marketers’ priorities / trends for 2020 in the food and beverage industry.
Read More88% of legacy banking organizations fear losing revenue to financial technology companies in areas such as payments, money transfers, and personal loans. How can traditional retail bankers rise to the challenges that emerging fintech companies present?
We asked fintech experts from eVestment, Flywire, Swarm Agency, and Response Media for advice on what marketing leaders in the banking industry can do to stay relevant. Here’s what they said…
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