As a marketer, it is extremely important to develop an omnichannel marketing strategy. 85% of retailers say omnichannel is a top priority, which means your competitors are beginning, or have already built their strategy. This type of strategy focuses on a brand’s presence across channels during the consumer buying process and how to make this a seamless, consistent experience...
Read MoreWhat is enterprise mobility? The use of mobile technology to streamline a business's processes, boost efficiency, and better engage with their employees. It has the ability for workers to work outside of an office, but the mobility of corporate data through technology networks.
Read MoreIn order to be a more productive marketer with efficient processes, look at these 15 tips for productivity. Based on the book 15 Surprising Things Productive People do Differently written by Kevin Kruse, marketers should follow these steps to make their day-to-day more effective.
Read MoreCreating and defining your ideal target audience in marketing starts with creating personas. You start creating personas by researching areas like demographic details of your target audience, the goals and challenges of your target audience, the psychographics of your target audience, and how to reach your target audience.
Read MoreOut of any marketing channel, email delivers the best ROI at 73%. It allows you to offer personalized, relevant messages in a way that is inexpensive, simple, and quick. Strengthen the relationship and communication with your subscribers by boosting open rates, encouraging forwards and shares, as well as increasing click-through-rate. See the infographic below for tips related to subject lines, delivery times, CTAs, and more!
Read MoreThe individuals you are marketing to all have personalities as varied as their needs, so you need to be able to market to different personality types. To maximize your success, adapt your tactics to these four personality types: Assertive, Animated, Amiable and Analytical. Assertive personality types are results focused, goal oriented and professional. Those who are animated are sympathetic, relationship and result focused, and have defined expectations. Amiable individuals are relationship focused, social, tend to lose focus and have a low attention span. Analytical personalities are detailed, informed, stick to deadlines, make decisions slowly, and are very serious.
Read MoreEmpathy is not meant to promote nor sell one’s product. Marketers should leverage empathy by putting the consumer’s best interests at heart, feeling their concerns, and seeking a solution that is beneficial to their everyday life. In order to do this, it takes S.O.U.L. What does it mean to have SOUL?
Read MoreEmotions play a crucial role in the way marketer's frame their content. It allows marketers to discover what consumers actually want. When evaluating brands, consumers primarily use emotions (personal feelings and experiences) rather than information (brand attributes, features, and facts). Emotional response to an ad has far greater influence on a consumer’s reported intent to buy a product than does the ad’s content by a factor of 3-to-1 for television commercials and 2-to-1 for print ads. When data and stories are used together, audiences are moved both emotionally and intellectually.
Read MoreSearch engine optimization (SEO) is a critical factor for driving website traffic. Search engines represent an opportunity for marketers to have their brand discovered by the right potential customers. Some of the most important factors to take into account when improving your SEO include usage data, the perceived value of a page, going mobile friendly, readability and design.
Read MoreThinking about working from home, or already are, and looking at how to be the most productive and have more structure in your day? Check out this infographic for steps to determine the right remote work environment, create structure in your day, collaborate across teams, and the overall benefits of working from home.
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