Since the last three months have been a hodgepodge of brands invading inboxes with COVID-19 updates and supportive messages, it is important for marketers to stand out from their competitors, but not abuse this powerful tool.
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Out of any marketing channel, email delivers the best ROI at 73%. It allows you to offer personalized, relevant messages in a way that is inexpensive, simple, and quick. Strengthen the relationship and communication with your subscribers by boosting open rates, encouraging forwards and shares, as well as increasing click-through-rate. See the infographic below for tips related to subject lines, delivery times, CTAs, and more!
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Are you frustrated and keep wondering why consumers are unsubscribing to your emails? Email is still a widely and heavily used platform, with the average person sending and receiving 123 emails a day! To retain subscribers, be sure to take frequency, relevancy, and trust into account. Find the perfect balance of being consistent and make content valuable.
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