The individuals you are marketing to all have personalities as varied as their needs, so you need to be able to market to different personality types. To maximize your success, adapt your tactics to these four personality types: Assertive, Animated, Amiable and Analytical. Assertive personality types are results focused, goal oriented and professional. Those who are animated are sympathetic, relationship and result focused, and have defined expectations. Amiable individuals are relationship focused, social, tend to lose focus and have a low attention span. Analytical personalities are detailed, informed, stick to deadlines, make decisions slowly, and are very serious. 

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