Customer Service’s Key Role in Marketing Today Infographic

As customer service has transformed throughout the years from a pleasant in-store experience to a cross-collaborative effort throughout the customer buying cycle, the root of it all remains the same: when companies decide to make delivering excellence a priority, it is a win-win situation for both the consumers and company alike.

What are the benefits of implementing a customer service -driven marketing strategy? Here are 4 tips to improve your customer service strategy during COVID-19.

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The Importance of Internal Communication During a Crisis Infographic

While companies spend a certain amount of time, thought, and money developing their external communication strategies for stakeholders and consumers, developing an internal communication strategy -- especially during a crisis -- is just as important.

Now that people are working remotely and have less face-to-face interaction, a cohesive internal communication strategy is vital for a company’s survival. Here is what your company can do:

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Virtual Marketing: In-person To Online Marketing Events Infographic

With the creation of email and social media channels, and advancements in video conferencing, the past few decades have proven that virtual connection can be just as strong, important, and effective as an in-person one. Virtual events can be just as, if not more, effective as an in-person event. The transition to the new normal for events should be easy as long as companies focus on the “human element.”

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