The Agency Capability Showcase Recap - 10 Groundbreaking Case Studies in 90 Minutes
At Setup, we work with some of the finest marketing agencies across the nation–each with a unique set of capabilities. Our most recent virtual event gave our partners a platform to share an exclusive behind-the-scenes look into their process, strategy, and campaign results in under two hours. Ten case studies in 90 minutes and a little friendly competition.
How often do marketers get to experience a range of expertise representing a vast range of capabilities for a variety of industries in one sitting?
Expert agency presenters walked participants through their dynamic approaches, successful strategies, and innovative approaches from in-depth research and data analysis to AI-powered solutions to pull off extraordinary campaigns with impactful results. The attendees then ranked their favorites, determining the best of the best presentations. The Awards included:
Most Game-Changing Strategy – The case study that redefined how marketing is done.
Biggest Creative Breakthrough – The boldest, most innovative campaign execution.
Best Data-Driven Results – The case study with the most impressive measurable impact.
Most Industry-Disrupting Approach – The agency that shook up their category with fresh thinking.
Brand Favorite Award – The case study that resonated most with brand attendees.
The brand representatives in attendance who scored the case studies ranged from The Coca-Cola Company, IHG, Primrose Schools, Veritiv, Truist, Cox Media Group, Great Clips, and more.
“I really enjoyed the case studies and presentations from agencies! The F*** Cancer one was really attention-grabbing and creative!!”
The showcased case studies spanned industries including QSR, healthcare, nonprofit, travel and tourism, and more, leaving the audience engaged for every minute. The overall winner of the event, The Variable with “Fuck Cancer,” blew the audience away with their creative and playfully scandalous approach.
The line-up consisted of the following agencies representing their work for the following brands:
Sensis | Church’s Texas Chicken
Alloy | Atlanta Beltline
Material | MD Anderson
Sagepath Reply | NAPA
Look Listen | Big Green Egg
The Variable | Fuck Cancer
Goodway Group | Raising Cane’s
St. John | Florida Prepaid
Truelio | ACR
The Shipyard | Visit California
Want a taste of the event? Watch the recap here::
Having FOMO and want to access the full showcase or a specific case study?
Gaining access unlocks exclusive insights into the following case studies:
How Sensis performed an integrated engagement and PR Campaign case study for Church’s Texas Chicken. Services provided include Social Media, Influencer Marketing, Partnerships and Media Relations Outreach.
How Alloy was challenged to build something that lasts with intentional choices behind the Atlanta Beltline's rebrand and digital transformation, where flexibility and future-readiness were baked into both the creative and technical strategies. From a modular visual identity that can scale with new initiatives, to a digital platform built for integrations, microsites, and future applications, they unpack how branding and technology worked in parallel to create something not just for today, but for what’s next. Expect insights on creative agility, scalable design systems, and digital infrastructure that supports long-term growth.
How Material partnered with MD Anderson to simplify one of the most complex data ecosystems in healthcare marketing—bringing clarity to attribution, audience strategy, and ROI across multiple agency partners. Through automated data transfers, fractional attribution, and third-party consultation, Material helped uncover which marketing touchpoints drove measurable patient outcomes and donor engagement.
How Sagepath Reply helped NAPA Autocare drive program engagement, by building a personalized portal and integrated email strategy, powered by a data warehouse combining user behavior and shop performance data to recommend the most relevant solutions for each shop's unique challenges.
How Look Listen combatted competition with a full-funnel approach designed to build awareness of Big Green Egg's unique benefits and versatility across North America, while simultaneously driving local sales through their distributor network.
How The Variable took a serious topic such as cancer and cultivated a shockingly engaging campaign around it to motivate people to screen their partner. Services provided: creative strategy, creative campaign, video production, media buying & execution, measurement & analytics, influencer strategy & execution, PR, AI.
How Goodway Group designed a scalable media strategy that seamlessly combined brand visibility with market-level precision across 117 diverse markets to accelerate Raising Cane’s national expansion. Using proprietary research and our home-grown tool, scenario planning coupled with strategic cohorting, we deployed a cross-channel mix tailored to local nuances while staying aligned with national business goals.
How St. John worked with Florida Prepaid College Foundation to focus on parenthood and the daunting feeling all new parents get when they have the responsibility of a baby and their whole future is ahead of them. Services highlighted include Strategy, Creative, Social, Production, and Media placement.
How Truelio used culture analysis and optimized brand experience transformation for ACR, a major food service packaging and preparation essentials manufacturer and distributor.
How The Shipyard used consumer research and creative strategy, creative development and production and media planning and buying to highlight the playful and magnetic nature of California for Visit California.
“I was very impressed with the format, pace, and respect of everyone’s time - very well done!
I think Setup’s mission and purpose is incredibly helpful to brand side marketers. We’re often limited by our own mental rolodex, Setup helps broaden the pool of available agencies to work with.”
Want to connect?
If you would like to know more about Setup, or are interested in collaborating with or learning more about any of these agencies, connect with us!
We believe in connecting marketers in various ways, and host virtual and in-person events throughout the year! Let us connect you to the perfect marketing agency to suit your needs or solve your challenges, to different industry marketers to learn from, and/or to relevant job roles/positions to grow your career. We’re here and ready to make your next marketing match.
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At Setup, we work with some of the finest marketing agencies across the nation–each with a unique set of capabilities. Our most recent virtual event gave our partners a platform to share an exclusive behind-the-scenes look into their process, strategy, and campaign results for an array of industries in under two hours. Ten case studies in 90 minutes and a little friendly competition.