Setup CEO, Joe Koufman, virtually sat down with Kelly Deen, the Chief Commercial Officer and Chief Marketing Officer for kencko to discuss how she is inspired by Brands like Liquid Death and Bombas, the impactful influence of the Sci-Fi movie Vanilla Sky, the values she maintains as a leader, and more.
Read MoreOne of the main takeaways from our many #CMOSpotlight interviews is that it is important to seek inspiration from a variety of sources that are beyond your day-to-day tasks. At Setup, we love to invest time into exposing ourselves to learning opportunities and expanding our mindsets by hearing new and innovative approaches from experts in their field. We attended TEDxAtlanta with this very goal in mind. As the host, Jacqui Chew, stated at the beginning of the event, “Ideas can change the human condition.”
Read MoreSetup CEO, Joe Koufman, virtually sat down with, Randi Stipes, the Vice President for IBM Brand Marketing and the Chief Marketing Officer for The Weather Company to discuss how her values connect her to people, how important it is to always be learning from your competition, and how she learned the importance of taking a stand.
Read MoreA lot has happened in the last six or seven years, and what better way to process challenges than through group therapy? Whether in your personal or professional life, it’s important to realize you are never alone, and challenges are just opportunities for growth, innovation, and insights.
For the event, we crowdsourced challenges Marketing leaders face, and then discussed those questions as a group. Talking points ranged from discussing rising AI technology, to acquiring talent, to branding strategies. Below is a brief recap of the conversation. (We kept the identity of contributors anonymous in true Therapy form.)
Read MoreIn the 2022 Setup Marketing Relationship Marketing Relationship Survey, we surveyed over 300 Marketing respondents to uncover the behaviors and priorities of Brand and Agency marketing leaders.
From discussing Why Clients End Their Agency Relationships, to What Clients Want From Their Agencies, there is so much to reveal and explore. But what are marketers spending their resources on? What types of agencies are being sought after for their specific marketing disciplines?
Read MoreSetup CEO, Joe Koufman, virtually sat down with Michael Engleman, the CMO at SHOWTIME. In the interview, he shared his love for storytelling, his appreciation for integrity, and lessons he’s learned from his seven year old son.
Read MoreAt Setup, we are in a unique position where we talk to Marketing experts in various industries. Surprisingly, there is a lot of overlap behind their school of thought, advice, and noticeable trends. We recently spoke to Karen Doyle, a Senior Content Writer at Hiscox USA, and Erich Meier, the Director of Marketing at Priority about the Financial Services Industry. Since we wrote a blog over a year ago about the Financial Services Industry, we wanted to know the latest scoop and if any priorities changed.
Read MoreAmanda Forgione, the CEO of Morrison, shares her secret to sustaining successful partnerships with Clients and how her time at Morrison has been instrumental to her growth as a person.
Read MoreSetup’s Business Development and Marketing Associate, Alexis Quarcoo, has an ongoing series on her Twitter account, @Alexisfromsetup (please follow!), where she highlights her favorite ad of the week. She is drawn to ads that stand out creatively, have captivating and thought-provoking messaging, or are just plain funny. Check out this compilation of the latest top 5 ads (in no particular order) she believes you need to see!
Read MoreSetup Founder & CEO, Joe Koufman, virtually sat down with Jaime Punishill, the Chief Market Officer at nCino to discuss his appreciation for the New England Patriots, his trend forecasting ability, and his leadership philosophy.
Read MoreIn the 2022 Setup Marketing Relationship Survey where we surveyed over 300 Marketing respondents, we discovered that Clients care about communication, transparency, being understood, and more. What can both Clients and Agencies do to secure a better business partnership?
Read MoreSetup CEO and Founder, Joe Koufman, recently won the Jana Ferguson Mentorship Award at the 66th AMY Awards, which is the American Marketing Association - Atlanta Chapter annual celebration of the finest marketers in Atlanta and the Southeast. This award led to Koufman reflecting and sharing the reasons why mentorship is so beneficial.
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