Two years into the pandemic, brands decided to go maskless and approach this year’s Super Bowl with humor, celebrities, and, most importantly, nostalgia - a favorite marketing strategy as of late. Despite advertisements highlighting cryptocurrency and software companies, the overall tone of the Super Bowl between the Bengals and Rams was lighthearted and fun, with over 112 million people tuning in - 14% more than last year!
Read MoreIn February during pre-pandemic days, we would host “speed-dating” events for marketing agencies and brands to connect with and learn about one another’s needs, business, and personal goals. Since going virtual, we’ve explored themed topic events with 1:1 networking sessions that included panels, case study showcases, and group discussions.
After two long years of no speed-dating, we decided to bring this beloved event back, but with an added twist: Bingo!
Read MoreSetup CEO, Joe Koufman, virtually sat down with Beverly Jackson, the Vice President of Global Brand and Consumer Marketing for Twitter, to share how she loves leading teams to success, how important active listening is, and how she learns from those around her.
Read MoreSetup CEO, Joe Koufman, virtually sat down with Stacey Tank, the Chief Transformation and Global Affairs Officer of The HEINEKEN Company, to share her purpose, what drives her success, and how she integrates her love for performance art into her everyday work.
Read MoreWhat brands can learn from popular media like Cobra Kai, and why shows and brands are seeing success.
Read MoreSetup CEO, Joe Koufman, virtually sat down with Catherine LaCour, the CMO of Blackbaud, to share her passion for marketing for social good companies and how she leads by example by staying true to her values.
Read MoreFor the past few years Setup has highlighted the thoughts and advice of prominent marketing leaders in a variety of companies such as Aflac, Mizuno, Great Clips, Lionsgate, Blackbaud, and Regal Cinemas in our Women in Marketing series. The takeaways from these blogs were not only informative, but incredibly insightful for any marketer on their career path.
Read MoreSetup CEO Joe Koufman virtually sat down with Alan Magee, the current VP of Digital Marketing at OVME Aesthetics and previously the VP of Digital Marketing and Technology at Church's Chicken, to share his journey about gaining perspectives from different industries and working towards progress, not perfection.
Read MoreSetup CEO Joe Koufman virtually sat down with Scott Thomas, the SVP of Marketing for WorthPoint to talk about how he uses his creative and analytical skills to excel in his work and how he leads his team with compassion and empathy.
At Setup, we keep an eye on current marketing trends and behaviors. To keep our finger on the pulse of everything marketing, we’ve asked a number of industries about their predictions and focuses. Among those industries, we recently spoke with experts in the Utilities industry to hear their thoughts.
Read MoreSetup CEO Joe Koufman virtually sat down with Kevin Smith, the CMO of Rollins, Inc to talk about how he transitioned early in his career from sales to marketing and how he tries to align himself with the values of his organization.
Read MoreSetup CEO Joe Koufman virtually sat down with Eric Giesecke, the EVP and CMO of WesBanco, to talk about how he pivoted to marketing in the financial industry and how he leads by example with empathy.
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