For the past few years Setup has highlighted the thoughts and advice of prominent marketing leaders in a variety of companies such as Aflac, Mizuno, Great Clips, Lionsgate, Blackbaud, and Regal Cinemas in our Women in Marketing series. The takeaways from these blogs were not only informative, but incredibly insightful for any marketer on their career path.
Read MoreSetup CEO Joe Koufman virtually sat down with Alan Magee, the current VP of Digital Marketing at OVME Aesthetics and previously the VP of Digital Marketing and Technology at Church's Chicken, to share his journey about gaining perspectives from different industries and working towards progress, not perfection.
Read MoreSetup CEO Joe Koufman virtually sat down with Scott Thomas, the SVP of Marketing for WorthPoint to talk about how he uses his creative and analytical skills to excel in his work and how he leads his team with compassion and empathy.
At Setup, we keep an eye on current marketing trends and behaviors. To keep our finger on the pulse of everything marketing, we’ve asked a number of industries about their predictions and focuses. Among those industries, we recently spoke with experts in the Utilities industry to hear their thoughts.
Read MoreSetup CEO Joe Koufman virtually sat down with Kevin Smith, the CMO of Rollins, Inc to talk about how he transitioned early in his career from sales to marketing and how he tries to align himself with the values of his organization.
Read MoreSetup CEO Joe Koufman virtually sat down with Eric Giesecke, the EVP and CMO of WesBanco, to talk about how he pivoted to marketing in the financial industry and how he leads by example with empathy.
Read MorePost 2020, marketing changed. At Setup, we keep an eye on current marketing trends and behaviors. As we head into 2022, we’ve asked a number of industries about their predictions and focuses for the new year. Among those industries, we recently spoke with experts in the Financial Services industry to hear their thoughts.
Read MoreWe spoke with leaders from Cox Automotive, Capgemini, and some additional automotive consultants to get the latest information on the Automotive industry.
Read MoreSetup CEO Joe Koufman virtually sat down with Vivek Saran, the CMO of Belle Tire, to talk about the pivots he had to make early in his career to find his areas of passion, how parenthood transformed his marketing style, and much more.
Read MoreAfter a year of Covid, our Marketing Manager, Madeline Evans, went to camp over the summer to bring joy, insights, and a new Setup offering to the office. Read about the lessons she learned from the entire experience and more!
Read MoreSetup CEO Joe Koufman virtually sat down with Tricia Melton, the CMO of Kids Young Adults & Classics at Warner Brothers, to talk about her career path and how she uses strategy to make her work culturally relevant.
Read MoreThe October #MarketingMixer was the last one of the of the year! At the event, we provided tips to marketing leaders to combat burnout for themselves and their team. In addition to our input, the leaders who attended from a variety of companies such as Delta Airlines, Zep, Char-Broil, FIS, and more shared their own methods in their breakout and discussion rooms which ranged from running, dancing, and painting rocks.
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