Some people are usually ecstatic about the return of seasonal items because it brings a sense of familiarity and celebration. Shall we remind you of the pumpkin-spice craze that marketers have definitely embraced in every product (including spam)? 

Others, however, feel bombarded by the overly seasonal activity especially when Valentine’s Day decorations are popping up as soon as the New Year ends. 

Marketers will embrace any trend if it means attention - this is why there are a number of unofficial holidays. Do consumers care about these holidays? How should brands integrate seasonal marketing into their overall marketing strategy?

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