Ad Age Feature | The Setup 2022 Marketing Relationship Survey

For the past four years, Setup has conducted a Marketing Relationship Survey to take the pulse on how Companies (Brands/Clients) and Marketing Agencies operate and work together. Because we live in the space between Brands and Agencies, we are in a unique position to bridge any gaps - in communication, work style, work needs, and more. In that vein, we’re excited to share the results of this year’s survey to provide insight and perspective on the current state of Agency-Client relationships.

Check out the results that were recently featured in Ad Age!

Press, Setup News/EventsSetup - marketing matchmakersNovember 14, 2022marketing relationship surveyComment

In This Dame and Age | Leadership Styles Event Recap

The Setup Women in Marketing series highlights the thoughts and advice of prominent marketing brand and agency leaders. The contributors’ powerful stories and advice led to our all-women networking group: In This Dame and Age, where we host virtual discussions and connect women marketing leaders with one another.

The latest event about exploring and leveraging different Leadership Styles was attended by agency leaders and brand representatives from companies such as Invesco, The Honey Baked Ham Company, Great Clips, Slutty Vegan, and more.

Women in Marketing, Setup News/EventsSetup - marketing matchmakersSeptember 20, 2022women in marketingComment

#MarketersBreakfast - Fostering Human Connection

At Setup, we love to facilitate environments where people can network and embrace themselves freely, so our #MarketersBreakfast for August 2022 was all about “Getting Back to the Basics to Find Human Connection.”

At this breakfast, no one was a stranger.

With a balance of attendees from both marketing agency and brand leadership teams, the breakfast consisted of open networking and an “improv” activity led by Setup’s Marketing Manager, Madeline Evans, who is actively teaching and performing improv professionally in Atlanta.

Setup News/EventsSetup - marketing matchmakersAugust 30, 2022#MarketersBreakfastComment

Hybrid Work - The Future Is Already Here

Most employers are not (and will not) demand workers to be in-person in the office five days a week. That means that there are many days when employees work from a home office, coffee shop, co-working space, or some other remote location. Connecting with coworkers through video and audio will only continue to grow.

Setup hosted a breakfast for some brand-side marketers to discuss remote work and how to make it better.

Marketing Industry/Trends, Setup News/EventsSetup - marketing matchmakersJune 28, 2022remote workComment

In This Dame and Age | Creativity + Connection Event Recap

The Setup Women in Marketing series highlights the thoughts and advice of prominent marketing brand and agency leaders. The contributors’ powerful stories and advice led to our all-women networking group: In This Dame and Age, where we host discussions and connect women marketing leaders with one another. The latest event we held a discussion about fostering Creativity + Connection in the workplace.

Women in Marketing, Setup News/EventsSetup - marketing matchmakersJune 21, 2022women in marketingComment

#MarketersBreakfast - In Person at Last!

For our first #MarketersBreakfast event back at the Miami Ad School @ Portfolio Center, we revisited a classic theme: Show and Tell, to share the marketing strategies, thought processes, and success stories of incredible brands like Aaron’s, NCR, The Coca-Cola Company, and ParkMobile.

Setup News/EventsSetup - marketing matchmakersMay 24, 2022#MarketersBreakfastComment

In this Dame and Age | Mentorship Event Recap

Setup’s latest Women’s Event “In This Dame and Age” discussed the importance and power of Mentorship. Representatives from a variety of companies such as Truist, IHG, Regal Cinemas, Hiscox USA, and The Home Depot attended to network and share their stories.

Women in Marketing, Setup News/EventsSetup - marketing matchmakersApril 5, 2022women in marketingComment

Setup's 8th Anniversary | Leveling Up

This blog post was written by Setup Founder and CEO, Joe Koufman, highlighting the origin of Setup and the multiple achievements that have followed throughout the years.

Setup News/EventsSetup - marketing matchmakersFebruary 22, 2022anniversaryComment

#MarketingMixer | Speed-date Bingo

In February during pre-pandemic days, we would host “speed-dating” events for marketing agencies and brands to connect with and learn about one another’s needs, business, and personal goals. Since going virtual, we’ve explored themed topic events with 1:1 networking sessions that included panels, case study showcases, and group discussions.

After two long years of no speed-dating, we decided to bring this beloved event back, but with an added twist: Bingo!

Setup News/EventsSetup - marketing matchmakersFebruary 15, 2022#marketingmixer, speed datingComment

Lighting a Tiny Spark | Company Purpose + Pursuing Passions

After a year of Covid, our Marketing Manager, Madeline Evans, went to camp over the summer to bring joy, insights, and a new Setup offering to the office. Read about the lessons she learned from the entire experience and more!

Setup News/EventsSetup - marketing matchmakersNovember 2, 2021Comment

October #MarketingMixer | Beating Burnout

The October #MarketingMixer was the last one of the of the year! At the event, we provided tips to marketing leaders to combat burnout for themselves and their team. In addition to our input, the leaders who attended from a variety of companies such as Delta Airlines, Zep, Char-Broil, FIS, and more shared their own methods in their breakout and discussion rooms which ranged from running, dancing, and painting rocks.

Setup News/EventsSetup - marketing matchmakersOctober 26, 2021Comment

#MarketingMixer | An Inside Look into the Client-Agency Relationship

As the expert marketing matchmakers, Setup prides ourselves on knowing the ins and outs of the agency-client relationship. After countless matches and conversations with both parties + yearly surveys tracking trends in the relationship, we’ve managed to highlight a few common themes.

In our latest virtual #MarketingMixer, we presented these findings to a group of marketing leaders from both the client and agency sides.

Setup News/EventsSetup - marketing matchmakersAugust 24, 2021#marketingmixer, agency-client relationshipComment

Navigation

For Brands

For Agencies