This blog post was written by Setup Founder and CEO, Joe Koufman, highlighting the origin of Setup and the multiple achievements that have followed throughout the years.
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In February during pre-pandemic days, we would host “speed-dating” events for marketing agencies and brands to connect with and learn about one another’s needs, business, and personal goals. Since going virtual, we’ve explored themed topic events with 1:1 networking sessions that included panels, case study showcases, and group discussions.
After two long years of no speed-dating, we decided to bring this beloved event back, but with an added twist: Bingo!
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After a year of Covid, our Marketing Manager, Madeline Evans, went to camp over the summer to bring joy, insights, and a new Setup offering to the office. Read about the lessons she learned from the entire experience and more!
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The October #MarketingMixer was the last one of the of the year! At the event, we provided tips to marketing leaders to combat burnout for themselves and their team. In addition to our input, the leaders who attended from a variety of companies such as Delta Airlines, Zep, Char-Broil, FIS, and more shared their own methods in their breakout and discussion rooms which ranged from running, dancing, and painting rocks.
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As the expert marketing matchmakers, Setup prides ourselves on knowing the ins and outs of the agency-client relationship. After countless matches and conversations with both parties + yearly surveys tracking trends in the relationship, we’ve managed to highlight a few common themes.
In our latest virtual #MarketingMixer, we presented these findings to a group of marketing leaders from both the client and agency sides.
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At Setup, we prioritize creating a safe space for communication between our client-side and agency-side marketers, and what better way to do that than through a therapy session. Last Thursday, we continued to foster those important conversations at our virtual #MarketingMixer event where we held our Marketing Group Therapy Discussion.
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The Marketing Multiverse: Marketing in Small, Medium + Large Companies featured a panel of marketers with similar job roles from different sized beverage companies sharing their unique perspectives and experiences. The CEO of Arden's Garden Leslie Zinn represented the small company, the CMO of SweetWater Brewing Company Brian Miesieski represented the mid-sized company, and the Group Marketing Director of Coca-Cola Freestyle at The Coca-Cola Company Eric Lewis represented the larger company.
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Our February #MarketingMixer offered attendees the opportunity to learn about business matchmaking and then put their skills to the test in one-on-one Zoom break out sessions.
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It is no suprise that 2020 was a tough year for many (global pandemic, racial injustice, divisive politics, and economic despair). While we at Setup had our share of difficulties, 2020 was a pivotal year that transformed our business from a regional to a national scope as the preeminent marketing matchmakers in the US.
In the spirit of celebrating wins in the face of adversity, here are some of our top achievements from the past year.
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Our November #MarketingMixer focused on providing an avenue for marketers to share their trials and triumphs during 2020. This intimate event allowed marketing professionals to network directly with one another in breakout rooms, and then share their successes and obstacles with one another in the main room. Marketers walked away with new insights, connections, and the desire to learn more from different industries and perspectives.
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At our latest #MarketingMixer, we leaned into our matchmaking mantra and hosted a virtual interview and networking event featuring the Atlanta Hawks and State Farm Arena Chief Marketing Officer (CMO), Melissa Proctor.
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The Capability Showcase gives viewers an exclusive look into the process and strategy behind developing a successful marketing campaign for established brands like Coca-Cola, Pampers, YouTube, and more.
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