After over 20 years in the agency marketing world, Rhonda Beckmann, the SVP, Growth of Setup, shares her advice about what it takes to work in sales. In my career, I have discovered what separates the everyday salesperson from top-tier growth talent. It's not always a strategy that can be articulated, as most are just being their authentic selves. However, these inherent qualities are what make them stand out:
Read MoreAt Setup, we conduct frequent Agency Assessments where we interview Client partners and Agency teams to assess the strengths, weaknesses, opportunities, and threats of our Agency partners. It really helps shine a light on why our partners are so awesome, but it also gives us insight into what Clients are prioritizing in their partnerships and what helps retain a happy and effective Staff.
Read MoreWe’ve noticed that brands have a habit of ghosting qualified marketing agencies. Why do they do this? What are they missing out on? How can agencies avoid being ghosted?
Read MoreThe American Marketing Association’s Atlanta Chapter hosted a riveting event featuring a conversation between marketing leaders from Atlanta’s major sports leagues and moderated by Setup CEO + Founder, Joe Koufman. This blog breaks down the lessons that can apply to all marketers.
Read MoreWhy is Marketing always first on the chopping block when it comes to budget cuts?
Because of soft metrics that are harder to track and “fluffy” language, Marketing can be overlooked by executives who don’t understand its value and overall contribution to success.
Marketers are advocating for themselves more easily using analytics, but what other methods could CMOs, VPMs, Marketing Managers, and any Marketer in an organization use to get the C-Suite on the same page?
Read MoreThroughout the years, iconic packages filled store aisles, and packaging techniques ranging from thought provoking to eye catching.
In preparation for PACK EXPO and immersing myself in the industry, I have scoured the internet looking for Packaging examples that deserve recognition because of their creativity, commentary, usefulness, and sheer awesomeness.
Read MoreAs marketers, it is clear that finding the right marketing agency to provide additional capacity or capability is crucial to achieving our business goals; however, the process of selecting the perfect agency can be overwhelming and time-consuming. Clients often inherit agency relationships that may no longer be the best fit or have become stale, leading them to consider a change.
When faced with this laborious task, you may ask yourself: Where to begin when looking for a new agency? Or wonder if your team is making the right decision.
Let’s explore some of the major challenges to finding a great marketing agency and how to overcome them.
Read MoreIn this synopsis, we will cover Bud Light’s latest missteps (with grace) and provide four takeaways on how you can appeal to new audiences without alienating old ones.
Read MoreThe Setup CMO Spotlight series highlights high achieving marketing executives from different industries. After over 70 interviews with leaders at brands like Papa Johns, HEINEKEN, Randstad, NCR, and more, we’ve found that, despite each leader’s individual career journey and siloed industry, many CMOs and marketing professionals share the same priorities and outlook. Here are their thoughts!
Read MoreSetup’s Business Development Manager, Evan Rosenthal, shares his thoughts on the best campaigns from the Cannes Lions International Festival of Creativity. Check out the advertisements and let us know which were your favorite!
Read MoreBesides a simple Google search, or leaning on a past/familiar relationship with an agency, what are the other methods Brands use to find the perfect Marketing Agency partner? In our 2022 Marketing Relationship survey, we uncovered that referrals from trusted colleagues and friends were the most popular way Client-Side Brand Marketers found their next Agency partner.
Read MoreOne of the main takeaways from our many #CMOSpotlight interviews is that it is important to seek inspiration from a variety of sources that are beyond your day-to-day tasks. At Setup, we love to invest time into exposing ourselves to learning opportunities and expanding our mindsets by hearing new and innovative approaches from experts in their field. We attended TEDxAtlanta with this very goal in mind. As the host, Jacqui Chew, stated at the beginning of the event, “Ideas can change the human condition.”
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