This ongoing series highlights women marketing leaders from different backgrounds and industries who continue to innovate and push the boundaries of their role. This segment features advice and stories from leaders at Old Dominion, Aflac, and YES! Communities.
Read MoreIn the spirit of our Marketer Matchups relaunch, Setup’s marketing matchmaker service for 1:1 networking connections, we wanted to give you ways to start networking conversations for when you return to events.
Read MoreTo celebrate women in the marketing profession, we asked women marketing leaders from Communication Service for the Deaf, Inc, Rinnai America Corporation, and Celebrity Motor Cars to share their personal triumphs, tribulations, perspective, and advice about working in the marketing industry.
Read MoreOver the past few months, Setup has highlighted prominent women marketing leaders who are making waves in their field. From advice on how to form stronger networks to advice on carving a place in a male-dominated field, these stories come from leaders of different backgrounds, industries, and passions, and are both inspirational and informative.
Featured today are stories from marketing leaders at Robert Bosch LLC, Fiserv, and Regal Cinemas.
Read MoreThe marketing industry is increasingly influenced and led by prominent women marketing professionals. In an effort to call attention to these powerful voices, we are releasing a regular series of blog posts highlighting the inspirational stories from women marketing leaders.
The stories, advice, and lessons featured today are from marketing leaders at Eaton, Little League International, and LIONSGATE.
Read MoreAt Setup we believe in the power of uplifting others and sharing their stories. Our women in marketing series highlights stories from impressive leaders in different industries who have overcome challenges in their field and continue to innovate and inspire others. This segment features leaders from The Bonadio Group, Bacardi, and Nuna.
Read MoreMore than half of Forbes’ Most Influential CMOs of 2020 were women. The marketing industry is increasingly influenced and led by prominent women marketing professionals. In an effort to call attention to these powerful voices, we are releasing a regular series of blog posts highlighting the inspirational stories from women marketing leaders.
The stories, advice, and lessons featured today are from marketing leaders at BIOMIN America Inc, Distant Lands Coffee, and Cats Footwear.
Read MoreMore than half of Forbes’ Most Influential CMOs of 2020 were women; it goes without saying that women are just as prominent and consequential to the marketing industry as men.
To celebrate women in the marketing profession during Women’s History Month, we asked women marketing leaders from Carvel at Focus Brands, Gardner Denver, Inc., and Blackbaud to share their personal triumphs, tribulations, perspective, and advice about working in the marketing industry.
Read MoreIn March 2020, people left their offices with no knowledge of when they’d return. Schools closed, concerts were rescheduled, and, to many marketers’ dismay, trade shows were canceled. Now, a year later, the vaccine is becoming more available each day - a seemingly hopeful future in our midst. So while everyone is antsy to return to their “normal” life, business leaders are wondering, what will the future of trade shows look like?
Read MoreIn the midst of the pandemic, children are dealing with their own battles. When each day’s schedule is isolation and online school, parents are identifying new ways to keep their children stimulated and entertained. During this time, the Toy Industry, in particular, has adapted and stretched their abilities in an attempt to meet their consumer’s growing needs.
Read MoreThis past year taught marketers that innovating is essential to survival. We asked innovative marketing agency experts from Three Five Two and The Variable to weigh in with their philosophies on innovation and the best processes for brands to adopt an innovative mindset.
Read MoreInitially, in response to the unpredictability of the coronavirus and uncertainty of the future, marketers leaned on a human-centered messaging approach to appeal to consumers. While empathy in a time of crisis is important, it led to cluttered inboxes with messages from random brands that were less informative and more performative, and repetitive messaging containing the phrases, “We’re all in this together,” and “In these unprecedented times…”
How has messaging evolved in the past year and what should marketers focus on?
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