Posts in CMO Spotlight
CMO Spotlight | Joanna Irwin - Randstad

Setup CEO Joe Koufman virtually sat down with Joanna Irwin, the Global CMO at Randstad. The full conversation covers her career path from agency-side to brand-side marketing, the challenges and learnings that come with being in a global role, how she gets buy-in across the company and with the C-suite, the value of collaboration and community within an organization, and more.

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CMO Spotlight | Angela Johnson - The Krystal Company

Setup CEO Joe Koufman virtually sat down with Angela Johnson, the Vice President of Marketing for The Krystal Company. The full conversation covers her career path from falling in love with the food industry working for companies like Arby's and Church's Chicken on the agency side, to making waves at Krystal on the brand side. Angela discusses campaign successes and failures, the importance of data's influence on marketing strategy, mentorship, and her love for the 1800's.

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CMO Spotlight | Ellen Donahue-Dalton - Medecision

Setup CEO Joe Koufman virtually sat down with Ellen Donahue-Dalton, the Chief Marketing Officer (CMO) of Medecision. The full conversation covers her career path from politics to marketing, ability to form connections within her organization to succeed, and working for a purpose-driven company and ever-changing Healthcare industry.

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CMO Spotlight | Melissa Proctor - Atlanta Hawks + State Farm Arena

Setup CEO Joe Koufman virtually sat down with Melissa Proctor, the Chief Marketing Officer (CMO) and Executive Vice President of the Atlanta Hawks and State Farm Arena. The full conversation covers Proctor’s path from a ball girl for the Miami Heat to the CMO of an NBA team, the Hawks’ community-driven purpose and strategy, book writing process, and leadership mentality.

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CMO Spotlight | Kristie Goshow - Preferred Hotels + Resorts

Setup CEO Joe Koufman virtually sat down with Kristie Goshow, the Chief Marketing Officer (CMO) of Preferred Hotels & Resorts. The full conversation covers how her love for travel shaped her monumental career in hospitality and lodging, her leadership style aims to empower her team, and her ability to uncover opportunity in the most unlikely circumstances.

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CMO Spotlight | Lisa Hake - Great Clips

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high performing marketing leaders.

Setup's CEO, Joe Koufman, shared a conversation with Lisa Hake, the Vice President of Marketing and Communications at Great Clips. The full conversation covers her fearless and impressive path to Great Clips, as well as her outlook on being a transparent, fearless, and open-minded leader.

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