When it comes to selecting the right target market for your brand, there are several steps you need to take to get there. Segmentation can be described as the process of creating small segments within a broad market in order to identify the right customers. Segmentation can help with meeting your customer's needs.
Read MoreEver wondered why online content goes viral? Three key insights into why content goes viral are who shares it, what the post is about, and why people share it. Influencers are a vital source for viral content. The more influencers, the more shares overall. Viral content is credible, emotional, and rational. We all want content that makes us happy, or at least taps in to some aspect of our emotions.
Read MoreWhen entering the job market after graduation, many students are unaware of how they will progress through a career in marketing. The evolution of a marketing career generally involves 5 different position levels; coordinator/specialist, manager, director, VP, and C-Suite.
Read MoreVideo marketing has become one of the most effective and inexpensive ways to promote a brand, but 92% of consumers want advertising that feels like a story. Telling a story through video is much more concise than a sales pitch. 70% say that video is a better conversion tool than any other type of content. Video storytelling is also cost-effective, saves time, and reduces confusion among customers. Be authentic, compelling, and keep your audience in mind with a sales-free approach.
Read MoreIt is easy to get overwhelmed with all of the social media platforms available. Fear not! This infographic and additional blogs will not lead you astray when it comes to a tight social strategy.
Read MoreAre you frustrated and keep wondering why consumers are unsubscribing to your emails? Email is still a widely and heavily used platform, with the average person sending and receiving 123 emails a day! To retain subscribers, be sure to take frequency, relevancy, and trust into account. Find the perfect balance of being consistent and make content valuable.
Read MoreContent is crucial and should be at the forefront of your business strategy. 78% of CMOs believe custom content is the future of marketing. Custom content is useful, generates more leads, and produces positive ROI. By catering to your consumer's interests, this will show you want to build good relationships with them. Your customers are at the heart of your business; create a holistic experience for them, digitalize everything, and tell a story about your brand.
Read MoreBig data is the increase and availability of data in our world and it comes from a variety of sources. Big data adds immense value to your company, but there are 3 common traps when it comes to utilizing the data. Check out this infographic to find out!
Read More
