Emotions play a crucial role in the way marketer's frame their content. It allows marketers to discover what consumers actually want. When evaluating brands, consumers primarily use emotions (personal feelings and experiences) rather than information (brand attributes, features, and facts). Emotional response to an ad has far greater influence on a consumer’s reported intent to buy a product than does the ad’s content by a factor of 3-to-1 for television commercials and 2-to-1 for print ads. When data and stories are used together, audiences are moved both emotionally and intellectually.

All You Need to Know about SEO

Search engine optimization (SEO) is a critical factor for driving website traffic. Search engines represent an opportunity for marketers to have their brand discovered by the right potential customers. Some of the most important factors to take into account when improving your SEO include usage data, the perceived value of a page, going mobile friendly, readability and design.

Marketing TrendsAgencySparksJanuary 5, 2018Google algorithms, SEO, search engine optimization, search ads, data, primary ads, ad dataComment

How to Use Data to Run Successful Marketing Campaigns Infographic

What's one of the best and most effective ways to run a marketing campaign? Using company and customer data correctly is definitely one way! It’s essential that customers get sent the right messages in ways that are easily translatable to them. These messages can be tested for quality at a much higher rate with marketing automation.

Measuring Success: Align Digital Metrics with KPIs Infographic

The abundance of data in the realm of digital marketing has enabled marketers to cherry-pick stats that support a specific case. In practice, marketers sometimes even convince themselves that because some metrics are moving in the right direction, they must be achieving business objectives… which leads to inevitable frustration when other company stakeholders see the situation differently. How can marketers map out their measurement strategy?

7 Ways to Position a Marketing Agency for Growth Infographic

Growth doesn't happen accidentally; it comes with hard work, determination, and the right positioning. Not preparing correctly for growth can end up hurting you in the long run. If you are looking to grow your agency in any way, whether it's the skills of your employees, what your agency offers, or overall size, these 7 tips will help prepare you for when growth happens.

Marketing TrendsAgencySparksMarch 6, 2017agency growth, business growth, marketing growthComment

Using Gamification to Engage Your Customers Infographic

Gamification in marketing provides an engaging experience for consumers. Increasing the interaction and involvement of the consumer with the brand leads to brand loyalty and influence.

CRM 101 Infographic

Customer Relationship Management, or CRM systems have become an integral part of every business, big or small. A CRM system keeps a 360 degree overview of each customer in order to serve them relevant information, all while taking into account their previous interactions. It optimizes communication, helps with lead generation, drives higher ROI, and improves efficiency by saving both time and money. Evaluate the lifetime value of customers, while enhancing their overall experience all at once.

Finding Your Target Market with Market Segmentation Infographic

When it comes to selecting the right target market for your brand, there are several steps you need to take to get there. Segmentation can be described as the process of creating small segments within a broad market in order to identify the right customers. Segmentation can help with meeting your customer's needs.

Marketing TrendsAgencySparksNovember 14, 2016market segmentation, find your target marketComment

Making Your Content Go Viral Infographic

Ever wondered why online content goes viral? Three key insights into why content goes viral are who shares it, what the post is about, and why people share it. Influencers are a vital source for viral content. The more influencers, the more shares overall. Viral content is credible, emotional, and rational. We all want content that makes us happy, or at least taps in to some aspect of our emotions.

Marketing TrendsAgencySparksNovember 14, 2016viral marketingComment

Evolution of a Career in Marketing

When entering the job market after graduation, many students are unaware of how they will progress through a career in marketing. The evolution of a marketing career generally involves 5 different position levels; coordinator/specialist, manager, director, VP, and C-Suite.

Marketing TrendsAgencySparksNovember 14, 2016Marketing Career PathComment

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