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 Setup Marketing Ecosystem Consulting

Setup’s Marketing Ecosystem Consulting gauges your team’s current operations and determines the resources you need to succeed. The process includes surveying key members of the marketing team as well as other departments that interface with marketing to create a road map toward a more perfect marketing ecosystem (of internal resources and external partners - such as agencies) for your company.

This service improves:

  • Your team feeling their needs are being heard

  • Increased engagement and output of your team

  • Evaluation of the right internal resources needed for growth

  • Honest feedback on which external partners are delivering value and where there are gaps

 

Melissa Minihan, VP of Marketing + Digital Commerce for Veritiv (a Fortune 500 company) talks about why she chose the Setup - Marketing Ecosystem Consulting service.

 

How it Works

Marketing Ecosystem Consulting Process

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Step 1 - Submit startup documents

You will first fill out a questionnaire to help Setup understand your specific universe of team members, agencies and vendors. From there, Setup will review the collected information, formulate survey questions, evaluate your company’s vendor and staff list, and establish a contact cadence.

 
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Step 2 - partner + team interviews

Setup then collects survey responses (typically a mix of interviews and surveys) from your team and any key partners. The qualitative and quantitative data is analyzed to provide a well-rounded look into the team’s operations.

 
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Step 3 - Presentation of results

Setup will present our findings along with a SWOT analysis to key team leaders. We will provided detailed recommendations and action items for your team.

Melissa Minihan

Melissa Minihan, VP of Digital Commerce and Marketing, Veritiv

 

“We hired Setup for their Marketing Ecosystem Consulting service to help me as a new leader in the company, understand our internal marketing structure and external partners. The process helped me quickly learn about my new team and company and helped our team feel heard by the new leadership. The other advantage was how quickly they could assess the current situation so I could make changes to strategy and structure.

Setup‘s recommendations were insightful and actionable. We would recommend Setup to anyone looking to understand and evaluate their current marketing ecosystem and structure around business strategy for the future.”

- Melissa Minihan, VP of Digital Commerce and Marketing, Veritiv (a Fortune 500 company)

 
Marketing Ecosystem Planning
 
 

Some of the questions we can help your marketing team answer include:

  • What roadblocks are keeping the marketing team to be able to deliver better results?

  • What are the gaps in capacity or capability within the internal team and external partners?

  • What marketing functions should remain in-house and what functions should be outsourced to external partners?

  • Do we have the right mix of internal team members and external partners to level up our marketing efforts?

  • How can marketing work more collaboratively with other non-marketing parts of the organization?

  • What have you always done in your marketing organization that you wish could be done differently?

  • What does “marketing nirvana” look like for your organization?