Setup CEO, Joe Koufman, virtually sat down with Karima McDaniel, the President and General Manager for 4U by Tia, to discuss the importance of advocating for yourself, being an adaptable and flexible leader, and more.
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Over the past couple of months, I’ve been on a journey to connect with as many marketers as I can and chat with them about their personal experiences working in the industry. I have walked away from every conversation with new insights and perspectives on ways that I can tackle my own career, and I want to share some of the overarching themes with you here. Here are my 5 takeaways from conversations I've had with some top marketing leaders.
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Why is Marketing always first on the chopping block when it comes to budget cuts?
Because of soft metrics that are harder to track and “fluffy” language, Marketing can be overlooked by executives who don’t understand its value and overall contribution to success.
Marketers are advocating for themselves more easily using analytics, but what other methods could CMOs, VPMs, Marketing Managers, and any Marketer in an organization use to get the C-Suite on the same page?
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The Setup Pulse Report updates Client + Agency Marketers on the latest industry trends and campaigns. This week we talk YouTube, AI, YETI, and more…
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Setup Founder & CEO, Joe Koufman, virtually sat down with Lauren Weinberg, the Chief Marketing Officer at Square, to discuss how she gained the confidence to advocate for herself in her career, how Michael Jordan inspires her, and more.
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The beauty of our #MarketersBreakfast is that we gather a collection of marketing leaders with years of experience who are eager to connect and share their expertise when discussing an array of topics. For example, one of our recent breakfasts dove into “Marketing Therapy,” or marketers’ main challenges. This led to dedicating an entire breakfast to proving ROI and the Value of Marketing to the Executive Suite.
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Setup Founder & CEO, Joe Koufman, virtually sat down with Jonathan Adashek, the Chief Communications Officer and SVP of Marketing and Communications at IBM, to discuss the novelty of Disney and Nike’s brand loyalty and legacy, the power of running towards solutions, and more.
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Throughout the years, iconic packages filled store aisles, and packaging techniques ranging from thought provoking to eye catching.
In preparation for PACK EXPO and immersing myself in the industry, I have scoured the internet looking for Packaging examples that deserve recognition because of their creativity, commentary, usefulness, and sheer awesomeness.
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The Setup Pulse Report updates Client + Agency Marketers on the latest industry trends and campaigns. This week we talk about B2C > B2B, Lyft updates, Meta’s technological attempts + more.
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There is an overwhelming amount of knowledge marketers can pull from customer interaction at every moment of the buying cycle. This behavioral information could very well influence the future of a brand’s marketing, products, and overall operations. We spoke with industry experts Jenifer Harmon from Store By Store and St. John, Arianna Howe from Sparkloft Media, and Blake Williams from The Shipyard about their thoughts on leveraging data and using tools to extract data to inform strategy.
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Setup CEO, Joe Koufman, virtually sat down with John Ross, the Vice President of Marketing at PosiGen to discuss his career journey, the benefits of continuous learning, and groundbreaking brands.
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As marketers, it is clear that finding the right marketing agency to provide additional capacity or capability is crucial to achieving our business goals; however, the process of selecting the perfect agency can be overwhelming and time-consuming. Clients often inherit agency relationships that may no longer be the best fit or have become stale, leading them to consider a change.
When faced with this laborious task, you may ask yourself: Where to begin when looking for a new agency? Or wonder if your team is making the right decision.
Let’s explore some of the major challenges to finding a great marketing agency and how to overcome them.
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