Prepare a pitch deck with a specific creative that speaks to the client. Undeck gives users access to free creative resources to spruce up their content and decks.
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There are over 120,000 agencies out there - and that’s just in the U.S. alone. Many agencies identify as “full-service” or “integrated,” but are they really? Have they demonstrated experience in every marketing discipline? Maybe they have…but what are they best at?
This obscurity, coupled with the fact that many agencies will say almost anything to win new business, makes it difficult for client-side marketers to discern whether or not an agency would be a good fit for their brand.
Cut through the clutter and assess potential agency partners’ performance capabilities instantly using the following tactics…
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Gmelius is a customer relationship management (CRM) system available on Google Chrome that manages projects and tasks.
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When a client hires a marketing agency, the agency becomes a part of the team. However, when an agency begins to work with a client, there can be a disconnect between the two teams. What are common disconnects and how can both the agency and client-side marketers work to avoid them?
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Do you have a blog, but are too busy to run an effective social media campaign? MissingLettr is a strategic content marketing tool that helps plan and automate published blogs into social media campaigns to increase traffic.
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The agency selection process is comparable to the dating process. Many suitors (the agencies) present their charm (expertise) in hopes of winning the heart (the business) of the client. But just because the business is won doesn’t mean the work is over. As a partner, the agency is required to support, communicate, provide results, and deliver on promises made. Any move outside of what is expected could cause the client to question the entire partnership.
Why do clients typically fire their marketing agency?
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Getting in front of key marketing decision makers who make all the calls is a difficult and time consuming task. Winmo streamlines that process for the sales team by creating opportunities to connect the user with the desired prospect.
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How should leadership typically fill gaps in their team? Making this decision relies heavily on where the team’s gaps are located, the company’s current needs and budget, and industry.
Provide a marketing skills gap analysis to uncover the strengths and weaknesses of the marketing team and discover potential areas for improvement in the company.
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Download free videos for commercial and website use to engage consumers and bring your story to life.
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It’s a tight talent market. Cultivating talent is a struggle all too familiar to marketers in every industry. More than ever, hiring managers are facing tight hiring timelines, loss of quality candidates to competitive salaries/benefits packages, and candidates “ghosting” companies during the interview process. Needless to say, the finding that perfect fit is not an easy task.
To address this concern, Setup hosted our quarterly #MarketersBreakfast at the Miami Ad School @ Portfolio Center to discuss solutions and recommendations to marketing leaders. Read what marketing leaders had to say…
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The average agency-client relationship lasts less than three years. Agency “breakups” generally happen when an advertising agency fails to communicate, respond, or provide results to their clients. However, sometimes clients stay with an underperforming agency. This is because hiring a new agency is a labor-intensive (and sometimes costly) process that involves countless pitches, endless planning, and tedious RFPs.
How can marketing leaders most effectively navigate evaluating their agency partners?
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Monitor your brand’s popularity and stay engaged with consumers with Awario - a web monitoring program that tracks brand conversations and social mentions. Staying engaged can lead to brand awareness and potential leads.
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