In this synopsis, we will cover Bud Light’s latest missteps (with grace) and provide four takeaways on how you can appeal to new audiences without alienating old ones.
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The Setup CMO Spotlight series highlights high achieving marketing executives from different industries. After over 70 interviews with leaders at brands like Papa Johns, HEINEKEN, Randstad, NCR, and more, we’ve found that, despite each leader’s individual career journey and siloed industry, many CMOs and marketing professionals share the same priorities and outlook. Here are their thoughts!
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Setup’s Business Development Manager, Evan Rosenthal, shares his thoughts on the best campaigns from the Cannes Lions International Festival of Creativity. Check out the advertisements and let us know which were your favorite!
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Besides a simple Google search, or leaning on a past/familiar relationship with an agency, what are the other methods Brands use to find the perfect Marketing Agency partner? In our 2022 Marketing Relationship survey, we uncovered that referrals from trusted colleagues and friends were the most popular way Client-Side Brand Marketers found their next Agency partner.
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One of the main takeaways from our many #CMOSpotlight interviews is that it is important to seek inspiration from a variety of sources that are beyond your day-to-day tasks. At Setup, we love to invest time into exposing ourselves to learning opportunities and expanding our mindsets by hearing new and innovative approaches from experts in their field. We attended TEDxAtlanta with this very goal in mind. As the host, Jacqui Chew, stated at the beginning of the event, “Ideas can change the human condition.”
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In the 2022 Setup Marketing Relationship Marketing Relationship Survey, we surveyed over 300 Marketing respondents to uncover the behaviors and priorities of Brand and Agency marketing leaders.
From discussing Why Clients End Their Agency Relationships, to What Clients Want From Their Agencies, there is so much to reveal and explore. But what are marketers spending their resources on? What types of agencies are being sought after for their specific marketing disciplines?
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In the 2022 Setup Marketing Relationship Survey where we surveyed over 300 Marketing respondents, we discovered that Clients care about communication, transparency, being understood, and more. What can both Clients and Agencies do to secure a better business partnership?
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Although there was a clear shift from last year’s Web3 and cryptocurrency heyday to today’s sexy new artificial intelligence chatbots (ChatGPT and Google’s Bard being the industry leaders), Web3 veterans have made it clear that they aren’t going anywhere. Evan Rosenthal, the Business Development Manager at Setup, shares his thoughts on rising technology and what that means for marketers.
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Leveraging machine learning, GA4 provides marketers with real-time insights into customer behavior, preferences, and motivations, making it easier for them to take action to drive growth. Some of the new features of GA4 include enhanced tracking, predictive analytics, deeper integration with Google Ads, and greater privacy controls.
Sarah Woodward, the EVP of Growth at Three Five Two, shares with Marketers everything they need to know to prepare.
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Super Bowl LVII, or what people are calling the "Booze Bowl," also brought new partnerships, relationships, and marketing behaviors.
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Based on Setup’s 2022 Marketing Relationship Survey, Clients are leaning towards more generalist agencies and working with more in-house teams. Clients also disclose the qualities that make up an ideal Agency partner and why certain partnerships end.
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Time and time again, marketers are told to listen to the consumer. We can learn what they like based on trends, analyzing consumer data, copying competitors, but, after all of the research, how do you apply what you know to create a successful User Experience?
It may be easier to develop a creative or engaging experience in person, but how can marketers optimize their UX tools online?
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