From scrolling past numerous photos of a friend posing with the beaver statue, to seeing strangers in a supermarket sporting the Beaver branded t-shirt…having never heard of it, I started wondering what was Buc-ee’s secret and how did they create super fans?
…But then I took a trip to the world’s largest convenience store myself, and I knew.
Read MoreAs brands (and agencies) look to fill those ever wider gaps in marketing capacity or capability, they have been approaching Setup since we are marketing matchmakers. While we do some recruiting work, we are seeing a spike in demand for our support helping clients find agencies to fill the gaps left by stretched marketing teams. It is easier to hire a fantastic agency with a diverse team of experienced specialists than it is to hire each person onto an in-house marketing team.
Read MoreThe speakers are once again blaring Pandora’s alternative rock station, the snacks are refilled, the lights are on, and the keyboards are clattering. We’re officially back in the office.
While some people are dusting off their desks for the first time in two years, others are continuing to work remotely or living in the hybrid world - one thing all companies share is their need to rebuild culture.
Read MoreTwo years into the pandemic, brands decided to go maskless and approach this year’s Super Bowl with humor, celebrities, and, most importantly, nostalgia - a favorite marketing strategy as of late. Despite advertisements highlighting cryptocurrency and software companies, the overall tone of the Super Bowl between the Bengals and Rams was lighthearted and fun, with over 112 million people tuning in - 14% more than last year!
Read MoreWhat brands can learn from popular media like Cobra Kai, and why shows and brands are seeing success.
Read MoreMany individuals and the companies they work for have decided to spend more time helping others. And what is a great way to help a cause you care about? Getting involved with a Nonprofit organization!
Everyone deserves a shout out here and there, so here is our shout out to the companies and their employees who are diving deeper into serving the world and living out a bigger purpose by working with, volunteering for, and/or donating to Nonprofits.
Read MoreThis ongoing series highlights women marketing leaders from different backgrounds and industries who continue to innovate and push the boundaries of their role. This segment features advice and stories from leaders at Old Dominion, Aflac, and YES! Communities.
Read MoreIn the spirit of our Marketer Matchups relaunch, Setup’s marketing matchmaker service for 1:1 networking connections, we wanted to give you ways to start networking conversations for when you return to events.
Read MoreTo celebrate women in the marketing profession, we asked women marketing leaders from Communication Service for the Deaf, Inc, Rinnai America Corporation, and Celebrity Motor Cars to share their personal triumphs, tribulations, perspective, and advice about working in the marketing industry.
Read MoreOver the past few months, Setup has highlighted prominent women marketing leaders who are making waves in their field. From advice on how to form stronger networks to advice on carving a place in a male-dominated field, these stories come from leaders of different backgrounds, industries, and passions, and are both inspirational and informative.
Featured today are stories from marketing leaders at Robert Bosch LLC, Fiserv, and Regal Cinemas.
Read MoreThe marketing industry is increasingly influenced and led by prominent women marketing professionals. In an effort to call attention to these powerful voices, we are releasing a regular series of blog posts highlighting the inspirational stories from women marketing leaders.
The stories, advice, and lessons featured today are from marketing leaders at Eaton, Little League International, and LIONSGATE.
Read MoreAt Setup we believe in the power of uplifting others and sharing their stories. Our women in marketing series highlights stories from impressive leaders in different industries who have overcome challenges in their field and continue to innovate and inspire others. This segment features leaders from The Bonadio Group, Bacardi, and Nuna.
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