At Setup, we keep a pulse on the latest marketing trends and conversations. We regularly interview marketing leaders in different industries ranging from Financial Services, to Sports, to Automotive and Construction. Conversing with leaders in different spaces reveals the commonalities and challenges all marketers are facing, and the patterns in our industry as a whole. It’s been three years since we wrote about the Healthcare industry, so we are excited to share the latest updates.
Read MoreWelcome to Setup Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on. This week we talk Gmail security, ChatGPT updates, Snapchat news, Taylor Swift’s impact on the Sports industry, and more…
Read MoreSetup CEO and Founder, Joe Koufman, virtually sat down with Colleen Murphy-Gomez, the VP of Marketing at iBwave Solutions, to talk about gift-giving as a superpower, inspirational quotes from her father, and more.
Read MoreThe latest in our industry blog interview series is a look at the Higher Education industry landscape. This particular topic interested us because Higher Education is loaded with changes - political, technological, and more. The pandemic brought to light some expectations and conversations, and may have changed operations moving forward. We spoke with Hallie Schorman, the Director of Enterprise Marketing and Research at Syracuse University.
Read MoreSetup CEO, Joe Koufman, virtually sat down with Amy Martin Ziegenfuss, the Chief Marketing Officer at Carnival Cruise Line to talk about the importance of creating a safe space for her team, having a sense of humor, and more.
Read MoreWelcome to Setup Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on. Check out this week’s updates on TikTok, Google, the Agency-Client relationship, and more!
Read MoreAt the latest “In This Dame and Age” event, the Setup team pulled out a list of hot trends that marketing leaders were prioritizing over the last year. We tracked the Top 10 Marketing Trends by Marketing Leaders from multiple interviews with marketing professionals, and polled this year’s Women’s Event attendees to expand on the relevance and usefulness of certain topics. Are trends like “metaverse” still hot, or not? What are the latest updates with AI? Our attendees shared some fruitful insights!
Read MoreSetup CEO, Joe Koufman, virtually sat down with Kristy LoRusso, the National Chief Marketing Officer at Kaiser Permanente to discuss the importance of building a great foundation for your team, how the book "How Will You Measure Your Life" by Clayton Christensen impacts her life, and more.
Read MoreAt Setup, we talk to a variety of Marketing experts in various industries. Surprisingly, there is a lot of overlap behind their schools of thought, advice, and noticeable trends. We recently attended the Packaging Expo in Las Vegas, and were inspired to talk to other marketing professionals within that industry. Jacob Resnick, the Marketing Manager at Viking Masek Packaging Technologies, and Garry Wicka, the VP of Global Strategic Marketing at Sealed Air, shared their thoughts on innovative strategies and what can be learned from the packaging industry in the interview below.
Read MoreSetup CEO, Joe Koufman, virtually sat down with Joe De Sena, the founder and CEO of Spartan, to discuss the importance of sticking to your values, getting out of your comfort zone, and more.
Read MoreThe American Marketing Association’s Atlanta Chapter hosted a riveting event featuring a conversation between marketing leaders from Atlanta’s major sports leagues and moderated by Setup CEO + Founder, Joe Koufman. This blog breaks down the lessons that can apply to all marketers.
Read MoreThe Setup Pulse Report updates Client + Agency Marketers on the latest industry trends and campaigns. This week we talk Healthcare, Microsoft, Pumpkin Spice, Silk & Spice + more…
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