Setup CEO, Joe Koufman, virtually sat down with Brian Miesieski, the Chief Marketing Officer and Head of Marketing and Innovation for SweetWater Brewing Company. In the interview he shared how he leads his team by example, his joy for working in the craft beer industry, and what he admires about the Rolling Stones from a marketing perspective.
Read MoreThe speakers are once again blaring Pandora’s alternative rock station, the snacks are refilled, the lights are on, and the keyboards are clattering. We’re officially back in the office.
While some people are dusting off their desks for the first time in two years, others are continuing to work remotely or living in the hybrid world - one thing all companies share is their need to rebuild culture.
Read MoreSetup COO, Amanda Thompson, virtually sat down with Natanel Bigger, the Founder and CEO for MONPURE, the world's first dedicated scalp and hair health brand, to discuss the origins of the company, their focus on being ethically and morally sourced, and more.
Read MoreSetup has the privilege of working with a number of established marketing agencies and leaders who have groundbreaking insights on running a business and being an effective leader.
Three Five Two’s Managing Director, Robert Berris, shares his story with us.
Read MoreSetup CEO, Joe Koufman, virtually sat down with Rod Johnson, the Co-Founder and Chief Marketing Officer for BLK & Bold Specialty Beverages, to share how the company started and how he has a natural ability to establish and maintain connections with others.
Read MoreThis blog post was written by Setup Founder and CEO, Joe Koufman, highlighting the origin of Setup and the multiple achievements that have followed throughout the years.
Read MoreSetup CEO, Joe Koufman, virtually sat down with Julie Spencer Washington, the Chief Marketing & Communications Officer and the Chief Customer Experience Officer for Trinity Health, to share how much she values mentorship and how her work ethic has led to success in her career.
Read MoreTwo years into the pandemic, brands decided to go maskless and approach this year’s Super Bowl with humor, celebrities, and, most importantly, nostalgia - a favorite marketing strategy as of late. Despite advertisements highlighting cryptocurrency and software companies, the overall tone of the Super Bowl between the Bengals and Rams was lighthearted and fun, with over 112 million people tuning in - 14% more than last year!
Read MoreIn February during pre-pandemic days, we would host “speed-dating” events for marketing agencies and brands to connect with and learn about one another’s needs, business, and personal goals. Since going virtual, we’ve explored themed topic events with 1:1 networking sessions that included panels, case study showcases, and group discussions.
After two long years of no speed-dating, we decided to bring this beloved event back, but with an added twist: Bingo!
Read MoreSetup CEO, Joe Koufman, virtually sat down with Beverly Jackson, the Vice President of Global Brand and Consumer Marketing for Twitter, to share how she loves leading teams to success, how important active listening is, and how she learns from those around her.
Read MoreSetup CEO, Joe Koufman, virtually sat down with Stacey Tank, the Chief Transformation and Global Affairs Officer of The HEINEKEN Company, to share her purpose, what drives her success, and how she integrates her love for performance art into her everyday work.
Read MoreWhat brands can learn from popular media like Cobra Kai, and why shows and brands are seeing success.
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