Improve your Instagram and Pinterest presence by planning more strategically and analyzing performance results using Tailwind.
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Marketing in a multicultural landscape is inherently difficult. With so many perspectives to consider, brands often miss the mark in marketing campaigns.
Besides, offending consumers leads to hefty costs dealing with social media backlash, public relation nightmares, a decrease in followers, and loss of brand credibility and loyalty.
How can brand marketers avoid cultural insensitivity in campaign advertising?
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Waiting on approvals for briefs, creatives, and processes can be a drag. These collaboration tools can ease communication processes to make marketing and overall company execution easier and more effective.
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Over the years, there have been some brand hoax standouts that have certainly gained traction and stopped audiences in their tracks, but how do popular brands like Burger King and Netflix keep up? Which brands consistently wow us, compelling us to click that “share” button? Which brands lost their touch?
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You won’t believe what the secret sauce is to making your agency-client relationships perfect!
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Imagine if you are a social media manager who doesn’t have to worry about posting something every day. Sked is an Instagram scheduling tool that utilizes scheduling and analytical data to make effective, efficient, and timely social media postings.
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The marketing industry is overwhelmingly female. To celebrate the women who make up the marketing profession during Women’s History Month, we asked women marketing leaders from Interface, Hiscox USA, Mizuno, and Great Clips Inc. about their personal triumphs, tribulations, and advice about working in the marketing industry.
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Share notes, brainstorming sessions, content marketing ideas, onboarding documents, and more with Slite - the “company wiki.” Slite is an organizational tool that helps streamline marketing efforts across departments.
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The agency-client relationship is tricky - while some agencies dream big with grandiose ideas for executing a project or campaign, a brand may be constrained by strict guidelines and a limited budget. The absence of communication leads to a tense business relationship, and, potentially, a break-up.
Strong relationships are maintained by constant conversations about objectives and expectations. Here are 5 things clients wish their agency partners knew…
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Instagram has grown in popularity among the social media platforms for its ability to visually captivate and portray a company’s essence. Unfortunately, not all companies have their entire brand story, product/service offerings, or about section on their Instagram and, in order to make a sale or conversion, need the viewer to visit their website. Instagram only offers one clickable link that better count….enter Linktree.
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The agency-client relationship is a two-way street that requires constant effort and a deep understanding of the other party. The best agency-client relationships have a healthy commitment to teamwork, communication, and the overall success of a project or marketing initiative. Sometimes it is difficult to see the operating reality of the other partner…That’s why Setup™ spoke with several agency partners to gather their perspective on what they wish their clients knew.
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Meeting scheduling and prioritization, app integration, website traffic management - there’s a lot that marketers have on their hands. Fortunately, there are a number of tools that can simplify day-to-day proceedings and take the load off of a busy marketer.
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