Setup CEO, Joe Koufman, virtually sat down with Bill Koleszar, the Chief Marketing Officer of National Spine & Pain Centers, to talk about his calling to help other marketers, the importance of operational excellence, and his thirst for learning.
Read More
Eric Swanson, a Partner at Sagepath Reply, shares how he instills positive values throughout the core of his organization and how Sagepath’s focus on the Customer Experience differentiates them from other marketing agencies.
Read More
Setup CEO, Joe Koufman, virtually sat down with Mary Renner Beech, the Chief Marketing and Transformation Officer of Scholastic, to discuss how she helps marketers foster creativity, the importance of pausing and listening to others, and more.
Read More
Setup CEO, Joe Koufman, virtually sat down with Pete Boland, the CMO of Kelly, to share about his philosophy on discovering passions and the influence of mentors and Shakespeare on his career and leadership.
Read More
The Gartner’s annual CMO Spend and Strategy Survey that measures marketing budgets, spending, and priorities revealed that marketing budgets for 2022 were drastically better compared to the last few pandemic-riddled years. The 2022 Gartner Survey even showed “that three-out-of-four CMOs reported increased budgets” compared to 2021.
An increase of marketing spending means marketers will need to prioritize their goals and marketing budgets. They will also have to align with the C-Suite and company on their spending. What should marketers be spending on in the upcoming year?
Read More