Then vs. Now: Andrea Arnold on How Marketing + Leadership Have Evolved

When we first featured Andrea Arnold in 2021 for our Women in Marketing Series, now Senior Manager, Thought Leadership & Content Strategy at Eaton, her perspective reflected a creative marketer with a strong strategic instinct and a clear belief in the power of story.

Back then, she shared, “At the end of the day, we are all compelled by the story of the product or service, whether at the business level or personal level.” Years later, Andrea’s perspective has expanded alongside an industry that now demands more speed, more systems, and more discernment.

Women in MarketingSetup - marketing matchmakersMarch 31, 2026women in marketingComment

Then vs. Now: Vanessa Jasinski on How Marketing + Leadership Have Evolved

The Setup Women in Marketing series spotlights incredible leaders making an impact across the industry. When we first featured Vanessa Jasinski, VP of Marketing at YES! Communities, her perspective centered on people. That belief anchored her approach to marketing in 2021 when we first interviewed her and still does today five years later. But as the industry has rapidly evolved, so has the way she applies that mindset.

Women in MarketingSetup - marketing matchmakersMarch 30, 2026women in marketingComment

6 Questions for Inspirational Women in Marketing — Part 14

We’re continuing our Women in Marketing series by spotlighting incredible leaders making an impact across the industry. From career pivots to leadership lessons, we’ve been sharing the inspirational stories of women in marketing since 2019. These leaders share the experiences and insights that have shaped their journeys, and provide advice for upcoming marketers.

Women in MarketingSetup - marketing matchmakersMarch 24, 2026women in marketingComment

Designing for Real Life: Operationalizing Authenticity Across Product, Service, and Story

Designing for real life means embedding authenticity across the entire customer journey — from product to service to story — in ways that remove friction and deliver measurable and meaningful results.

Marti Walsh, the VP of Customer Experience and Marketing at Kimberly-Clark Professional, shares what it means to be an authentic leader and how to optimize operations honorably.

Women in Marketing: Leadership, Impact + Breaking Barriers

At Setup, we’ve had the privilege of speaking with some of the most influential women in marketing over the years—leaders who are driving change and making an impact in their organizations and beyond. Here’s what we’ve learned from their stories.

Women in MarketingSetup - marketing matchmakersMarch 11, 2025women in marketingComment

In This Dame and Age - Marketing For Good Event Recap

Our latest virtual Women’s event was themed “Marketing for Good - Turning Passions into Action,” where marketing leaders discussed the internal and external benefits of cause-driven marketing. Attendees included Setup Agency partners as well as members from established Brands at Cox, FIS, FedEx, Great Clips, Kimberly-Clark, The Home Depot, and more.

6 Questions for Inspirational Women in Marketing Series | Part 13

To celebrate women in the marketing profession and to continue highlighting them throughout Women’s History Month, we asked women marketing leaders to contribute to our Women in Marketing Series detailing their personal triumphs, tribulations, and advice about working in the marketing industry. Part 13 features leaders from Nationwide, NAPA, Neogen Corporation, and Pratt Industries, Inc.

6 Questions for Inspirational Women in Marketing Series | Part 12

Our ongoing Women in Marketing series highlights marketing leaders from different backgrounds and industries who continue to innovate and push the boundaries of their role.

This segment features the advice and journeys of leaders from CVS Health, Prudential, and more.

In This Dame and Age - Marketing Trends Event Recap

At the latest “In This Dame and Age” event, the Setup team pulled out a list of hot trends that marketing leaders were prioritizing over the last year. We tracked the Top 10 Marketing Trends by Marketing Leaders from multiple interviews with marketing professionals, and polled this year’s Women’s Event attendees to expand on the relevance and usefulness of certain topics. Are trends like “metaverse” still hot, or not? What are the latest updates with AI? Our attendees shared some fruitful insights!

Women in MarketingSetup - marketing matchmakersSeptember 26, 2023women in marketingComment

In This Dame and Age | Women's History Month Contribution Blog

This Women’s History Month, we want to continue highlighting the stories and voices of powerful female marketing leaders. Read advice and stories from powerful female thought leaders from Hiscox, Georgia Oak Partners, and Northwest Pump in this Women’s Contribution Blog.

Women in MarketingSetup - marketing matchmakersMarch 28, 2023Comment

In This Dame and Age - #ShareYourStory Event Recap

The Setup Women in Marketing series highlights the thoughts and advice of prominent marketing brand and agency leaders in companies. Our most recent In This Dame and Age event encouraged women from all backgrounds to #ShareYourStory.

An hour of networking and discussion led to 4 key points women, and all marketing leaders, should keep in mind.

Setup News/Events, Women in MarketingSetup - marketing matchmakersMarch 21, 2023eventsComment

Top 5 Ads to Empower Women for #InternationalWomensMonth

We love a brand that takes a step back to recognize and celebrate their audience. For International Women’s Month, Setup features five brands that shifted their messaging to empower women - young and old - to embrace their strengths and rise above all odds.

Women in MarketingSetup - marketing matchmakersMarch 14, 2023women in marketing, advertisementsComment