In the 2022 Setup Marketing Relationship Marketing Relationship Survey, we surveyed over 300 Marketing respondents to uncover the behaviors and priorities of Brand and Agency marketing leaders.
From discussing Why Clients End Their Agency Relationships, to What Clients Want From Their Agencies, there is so much to reveal and explore. But what are marketers spending their resources on? What types of agencies are being sought after for their specific marketing disciplines?
Read MoreIn the 2022 Setup Marketing Relationship Survey where we surveyed over 300 Marketing respondents, we discovered that Clients care about communication, transparency, being understood, and more. What can both Clients and Agencies do to secure a better business partnership?
Read MoreAlthough there was a clear shift from last year’s Web3 and cryptocurrency heyday to today’s sexy new artificial intelligence chatbots (ChatGPT and Google’s Bard being the industry leaders), Web3 veterans have made it clear that they aren’t going anywhere. Evan Rosenthal, the Business Development Manager at Setup, shares his thoughts on rising technology and what that means for marketers.
Read MoreLeveraging machine learning, GA4 provides marketers with real-time insights into customer behavior, preferences, and motivations, making it easier for them to take action to drive growth. Some of the new features of GA4 include enhanced tracking, predictive analytics, deeper integration with Google Ads, and greater privacy controls.
Sarah Woodward, the EVP of Growth at Three Five Two, shares with Marketers everything they need to know to prepare.
Read MoreSuper Bowl LVII, or what people are calling the "Booze Bowl," also brought new partnerships, relationships, and marketing behaviors.
Read MoreBased on Setup’s 2022 Marketing Relationship Survey, Clients are leaning towards more generalist agencies and working with more in-house teams. Clients also disclose the qualities that make up an ideal Agency partner and why certain partnerships end.
Read MoreTime and time again, marketers are told to listen to the consumer. We can learn what they like based on trends, analyzing consumer data, copying competitors, but, after all of the research, how do you apply what you know to create a successful User Experience?
It may be easier to develop a creative or engaging experience in person, but how can marketers optimize their UX tools online?
Read MoreOriginally created in 1994 with a short resurgence in the early 2010’s, QR codes once felt like a useless ex who kept coming back time after time with nothing to offer. After technological advancements, most consumers adopting a smartphone, and a raging pandemic in 2020 that changed the way we live, it looks like QR codes have made an official comeback and that they’re here to stay.
Read MoreIn the 2022 Setup Marketing Relationship Survey, Clients and Agency representatives shared why their partnerships came to an end. Though the reasons may be similar, it’s the order of those reasons that are so disparate. Where is the disconnect between the two parties and how can communication improve so that there is more alignment?
Read MoreWe spoke with Paid Media marketing experts from some of our agency partners about the current status of Paid Media in the marketing industry, what tactics are most successful, and how to shift a paid marketing strategy quickly.
Read MoreExperiential marketing answers the question: What if fans could participate in the magic of their favorite worlds and brands?
This blog exploring the benefits of Experiential Marketing was written by Madeline Evans, the Marketing Manager at Setup, with input from the AVP of Experiential Marketing, Mark Schomaker, from Ansira.
Read MoreSparkloft Media's Jason Dominy writes this guest blog post about the recent changes at Twitter after Elon Musk officially bought the platform + implications to brands and their advertising and customer service approaches.
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