The Manufacturing industry was hit by the pandemic on multiple fronts. Because of the delays on every end of the supply chain, companies weren’t able to fulfill orders on time, meaning manufacturers had to prove value by innovating in other ways...
Marketing leaders from Three Five Two and B2B Content Cure, formerly at Avient Corporation, share their perspective on what’s to come for the Manufacturing industry.
Read MoreAt Setup, we keep an eye on current marketing trends and behaviors. To keep our finger on the pulse of everything marketing, we’ve asked a number of industries about their predictions and focuses. Among those industries, we recently spoke with experts in the Utilities industry to hear their thoughts.
Read MorePost 2020, marketing changed. At Setup, we keep an eye on current marketing trends and behaviors. As we head into 2022, we’ve asked a number of industries about their predictions and focuses for the new year. Among those industries, we recently spoke with experts in the Financial Services industry to hear their thoughts.
Read MoreWe spoke with leaders from Cox Automotive, Capgemini, and some additional automotive consultants to get the latest information on the Automotive industry.
Read MoreThe year 2020 influenced (and may have altered forever) the way companies thought, operated, and planned. Because of that change, Setup has kept a close eye on ever-changing industries. We saw changes especially in the Restaurant sector - which is why we wrote about the Restaurant industry once, and why we are writing about it again. Here are contributions from Just Salad, Jack in the Box, Taziki’s Mediterranean Cafe, and Brinker International.
Read MoreFrom CPG to Restaurants to the Entertainment industry, Setup has kept an eye on the ever-changing marketing landscape in a multitude of industries. Since the pandemic led to an increase in activities including home improvement efforts, we wanted to check in on the Construction industry to see if they’re building anything noteworthy in the next year.
We spoke with marketing leaders from Formica, Advanced Drainage Systems, Inc., Halco Lighting, Wilsonart, and more about what they’ve experienced in the last year and their predictions for the upcoming year.
Read MoreThe pandemic has altered the ways consumers shop, compare, and buy CPG products, all in somewhat permanent fashion. Recently, we interviewed marketing experts from Learning Resources, Three Five Two, and Response Media about the changes they’ve noticed in the Consumer Packaged Goods (CPG) Industry.
Read MoreThe Sports Industry, one that heavily relies on in-person events, adapted swiftly following this brand new sense of urgency. Here are some lessons for future sports (or any industry’s) marketing playbook regarding innovation, adaptation, and flexibility from an AMA interview featuring Atlanta sports marketing leaders.
Read MoreIn the past few months, Setup has spoken to marketing executives in different industries spanning from IT to Entertainment to gauge how companies are adapting during this time. In the conversations, frequent trends brought up included focusing on innovation, building consumer trust, and streamlining diversity and inclusion efforts.
Read MoreSince COVID-19 has uniquely impacted the Healthcare industry in particular, we reached out to some marketing Healthcare experts to get their perspective on communicating with consumers to develop trust and changes in the industry moving forward.
Read MoreCOVID-19 has devastated the hospitality industry, causing marketers to get innovative in a time of crisis. How is the hospitality industry adapting and what trends will we see going into 2021?
Read MoreMarketers in all fields are innovating in new ways. Given the distance guidelines, the entertainment industry has uniquely been affected, leading normal ordinances like production and shooting to be held off for months at a time. However, despite crowds being limited and Broadway being shut down, studios like Tyler Perry Studios are finding safe ways to continue creating.
This led us to ask marketing experts in the entertainment industry a number of questions.
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