What is Hootsuite?

Hootsuite is the world’s most widely used social media management platform that integrates different social networks and organizes social media strategies.

Why is this tool helpful?

Hootsuite allows marketers to organize, schedule, collaborate, and monitor social media posts for multiple accounts. Organizing and scheduling posts in advance speeds up the approval process which, in turn, makes efforts more efficient and productive. A more proficient social media marketing strategy regulates and increases overall engagement leading to leads or eventual revenue.

How is it used?

Hootsuite allows users to plan social media posts on a calendar and track progress. By analyzing the effectiveness of organic posts or paid ads, users can make more informed decisions. The platform also integrates with multiple networks like Facebook, Instagram, YouTube, LinkedIn, Twitter, and Pinterest to amplify social reach and help marketers target multiple audiences.  

Who would benefit from using this tool?

Anyone working for an agency on a social team or any social media marketer would benefit from using this tool. The tool is very easy to understand, but some users have issues with publishing features. If the user does not use Hootsuite, there are plenty of social media platforms that vary in pricing and features offered available.

Check out other social media platform options:

Marketing Toolbox: AgoraPulse VS. Sprout Social

Marketers Toolbox - Sendible VS SocialOomph

Pricing?

Hootsuite is initially relatively affordable for the average marketer, but additional features and add-ons may be too costly. The pricing plans and offerings vary depending on the number of users and social media accounts needed.