Boost Your Restaurant's Success: Expert Marketing Strategies, Growth Insights, and Best Practices

The Marketer Mashup series delves into the innovative strategies and unique perspectives of top marketing leaders featured in our #CMOSpotlight interviews.

Discover how these restaurant industry experts overcame challenges in the restaurant sector, harnessed data insights to enhance the customer experience, and seamlessly integrated cutting-edge technology to create unforgettable dining moments. Plus, gain actionable tips or inspiration on how to adapt these winning strategies to your own marketing efforts and stay ahead in a rapidly evolving market.

Featuring:

• Alice Crowder | Former CMO | Krystal

• Erin Levzow | Former VP of Marketing Technology | Del Taco

• Christi Mason | Chief Marketing Officer | Slutty Vegan

• Jaclyn Ruelle | VP Head of Brand | Papa Johns

CMOs and Marketing Directors from Jack in the Box, Just Salad, Taziki’s Mediterranean Cafe, and Brinker International share their thoughts on reataurant industry marketing trends including marketing stretagies, industry growth, digital ordering systems, restaurant customer experience, and more. Read more

The CMO Spotlight interview series offers a deep dive into the career paths, leadership styles, and agency relationships of high-performing marketing leaders from top restaurant brands, providing invaluable thought leadership, digital transformation insights, and strategies for enhancing customer experience and brand differentiation in the restaurant industry.

CMO SPOTLIGHT | Jaclyn Ruelle - Papa Johns

Jaclyn Ruelle, the VP Head of Brand at Papa Johns, talks about the impact that a positive attitude can have on an organization, lessons she learned from an impactful campaign, and more.

“Be the change you want to see…If you want to be a part of something that's moving, shaping, and morphing, don't just talk about it, be about it.”

Watch the full interview.

CMO SPOTLIGHT | Christi Mason - Slutty Vegan

Christi Mason, the Chief Marketing Officer at Slutty Vegan, discusses the importance of learning different perspectives, how imagination is more powerful than intelligence, and more.

“Touch a little bit of everything.”

Watch the full interview.

CMO Spotlight | Erin Levzow - Del Taco

Erin Levzow, the former VP of Marketing Technology at Del Taco, shares about how her level head allows her to see both sides of conflict, her passion for ballroom dancing, and her goal in marketing.

“I believe that we should enjoy the people we’re with and, if we don’t, then it’s time to go find a new place and new people to do it with.”

Watch the full interview.

CMO Spotlight | Alice Crowder - Krystal Restaurants LLC

Alice Crowder, the former CMO of Krystal Restaurants LLC, shares about how she personally immerses herself in the brands she works for, how she encourages curiosity and inspirational thinking, and how a Chinese Folklore inspired her leadership style.

“There’s nothing that can’t be solved with process and communication. If you can develop a process and then communicate the steps to that process, then everything runs smoothly.”

Watch the full interview.

Know someone who embodies authentic marketing leadership, has set an example of success, and paved the way for others? We encourage you to nominate them to be interviewed for the CMO Spotlight!

St. John presents: Huddle House

At Setup, we work with some of the finest marketing agencies across the nation with an array of capabilities. Our most recent March #MarketingMixer gave our partners a platform to share an exclusive behind-the-scenes look into their process, strategy, and campaign results in under two hours. Ten case studies in 90 minutes, with some fun trivia in between. 

How often do marketers get to experience that range of expertise representing a vast range of capabilities for a variety of industries? 

Expert agency presenters walked participants through their dynamic approaches and successful strategies to pull off extraordinary campaigns. Industries included: Arts & Entertainment, Restaurants, Travel & Tourism, Financial Services, Retail, Manufacturing, Beverages, and Software Development. Here is the Restaurant case study from the Showcase presenting on Huddle House.

We are dedicated to helping marketing leaders in the restaurant sector thrive, which is why we've developed a comprehensive suite of free resources designed to optimize your marketing efforts. Here’s what you’ll find:

1. Marketing Brief Template: This template helps streamline your marketing planning process, ensuring all critical elements are addressed and aligned with your strategic goals.

2. RFP Template: Simplify the process of requesting proposals from potential vendors with our detailed RFP template, tailored to gather essential information efficiently.

3. Budget Template: Our budget template assists you in meticulously planning and tracking your marketing expenses, ensuring you stay on budget while maximizing ROI.

4. Guides to a New Role: Transition smoothly into new marketing roles with our comprehensive guides, offering insights and best practices to hit the ground running.

5. Agency Evaluation Scorecard: Evaluate potential marketing agencies with confidence using our scorecard, which covers key criteria to ensure you find the best fit for your needs.

6. Agency Selection Scorecard: Make informed decisions with our selection scorecard, designed to compare agencies across various performance metrics and capabilities.

7. Guide to Finding a New Marketing Agency: Navigate the process of selecting a new marketing agency with ease, using our step-by-step guide that covers everything from initial research to final selection.

• Influencer marketing

• Digital strategy

• Content creation / content marketing

• Full-service digital marketing agency

• Traditional advertising

• Public relations

• Multi-channel marketing agency specialists

• Experiential

• Full-service marketing

• Web design

• SEO / online marketing

• Mobile marketing

• Multicultural

• Social media

• User Experience

• Creative

• CRM

• Reputation management

• Video marketing

• Pay-per-click marketing

• Analytics