When done right, RFPs offer a thorough and methodical solution to selecting an agency.
As a marketing decision maker / procurement professional, you understand the importance of getting the RFP process right the first time. Not only do RFPs mitigate the risk of entering a disastrous partnership, they also help decision makers think through the process and expectations of a given project or initiative.
For brands creating an RFP, or Request for Proposal, the document provides a structured framework that helps them think through the details, goals, budget, timeline, and evaluation criteria for a particular project or marketing initiative. RFPs signal that a brand is entering the procurement stage for a particular service - meaning that they’re ready to buy. This encourages competition between agencies/vendors submitting proposals.
What's inside the RFP Tool Kit…
RFP PAGE DOWNLOAD
Printable, PDF version of our RFP pillar page
Stylish, downloadable, and easy to edit
Guides user through the RFP process with helpful tips
Simplified version of what every marketer / procurement professional needs to remember when going through the RFP process