Posts in Templates
Marketing Agency Scorecard

An effective performance appraisal process for your advertising agency partners is essential to ensuring a long-term fit for your business’ marketing goals. When designing these scorecards, AgencySparks partnered with major brands - combining their actual scorecards/corporate policies for both selection and evaluation with our extensive experience working within the agency-client relationship - to create the most comprehensive marketing agency scorecard template.

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Marketing Budget Template

Creating a marketing budget is not always a simple task. Many marketers pigeon hole themselves by narrowly focusing on the previous year’s plan and ignoring potential new sales goals and opportunities. It is also particularly difficult to map out a budget plan when brand awareness and impressions are not concrete numbers. In fact, according to MDG Advertising, 32% of companies believe their data is inaccurate. Planning a budget around incorrect numbers leads to wasted marketing efforts and expenses.  

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