For brands creating an RFP, or Request for Proposal, the document provides a structured framework that helps them think through the details, goals, budget, timeline, and evaluation criteria for a particular project or marketing initiative.
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In the United States alone, there are over 120,000 marketing agencies. A client looking to find the right marketing agency for their brand can feel a lot like finding a needle in a haystack.
How can clients avoid the pitfalls of starting and ending agency relationships, while getting the most value for their business in the long run?
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