Posts in Agency Selection
Marketing Agency Scorecard

An effective performance appraisal process for your advertising agency partners is essential to ensuring a long-term fit for your business’ marketing goals. When designing these scorecards, AgencySparks partnered with major brands - combining their actual scorecards/corporate policies for both selection and evaluation with our extensive experience working within the agency-client relationship - to create the most comprehensive marketing agency scorecard template.

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The Complete Guide to Finding a Marketing Agency

In the United States alone, there are over 120,000 marketing agencies. A client looking to find the right marketing agency for their brand can feel a lot like finding a needle in a haystack.

How can clients avoid the pitfalls of starting and ending agency relationships, while getting the most value for their business in the long run?

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