Marketing Agency Scorecard

An effective performance appraisal process for your advertising agency partners is essential to ensuring a long-term fit for your business’ marketing goals. When designing these scorecards, AgencySparks partnered with major brands - combining their actual scorecards/corporate policies for both selection and evaluation with our extensive experience working within the agency-client relationship - to create the most comprehensive marketing agency scorecard template.

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The Complete Guide to Finding a Marketing Agency

In the United States alone, there are over 120,000 marketing agencies. A client looking to find the right marketing agency for their brand can feel a lot like finding a needle in a haystack.

How can clients avoid the pitfalls of starting and ending agency relationships, while getting the most value for their business in the long run?

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Marketing Budget Template

Creating a marketing budget is not always a simple task. Many marketers pigeon hole themselves by narrowly focusing on the previous year’s plan and ignoring potential new sales goals and opportunities. It is also particularly difficult to map out a budget plan when brand awareness and impressions are not concrete numbers. In fact, according to MDG Advertising, 32% of companies believe their data is inaccurate. Planning a budget around incorrect numbers leads to wasted marketing efforts and expenses.  

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