Customer Relationship Management, or CRM systems have become an integral part of every business, big or small. According to BuyerZone, 91% of companies with more than 11 employees now use CRM software. A CRM system keeps a 360 degree overview of each customer in order to serve them relevant information, all while taking into account their previous interactions. It optimizes communication, helps with lead generation, drives higher ROI, and improves efficiency by saving both time and money. Evaluate the lifetime value of customers, while enhancing their overall experience all at once. Nucleus Research even found that CRM gives an average of $8.71 for every $1 spent! What more is there to ask for?

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