According to a poll by the American Psychological Association, 69% of people are stressed by “lack of time” during the holidays. The lack of time can negatively impact personal relationships and lifestyle choices which ultimately bleeds into work productivity.
How do you find the time to attend to what is most important to you when work is pulling you in every direction?
Read MoreTo app or not to app, that is the question. While increasing visibility and consumer loyalty is important, not all brands may benefit from developing a mobile app.
We asked Moira Vetter, CEO of Modo Modo, and Brandon Butler, the Executive Director at Butter.ATL, for their thoughts on mobile app development.
What are the benefits of building an app and how do you know if your company should build one?
Read MoreSPARKsouth, is an annual conference designed to connect college students with digital marketing professionals who can help highlight different paths to digital marketing careers. This year’s event was sponsored by Nebo Agency, the University of Georgia’s Terry College of Business, Setup™, Simpli.fi, and 22squared.
The conference exposes attendees to multiple marketing career paths by offering three distinct conference tracks - brand, agency, and entrepreneur - with a career development break out room. An entire day dedicated to mentoring and developing students’ professional skills and mindsets, SPARKsouth gives marketers at every level the opportunity to connect.
Read MoreBrands like Chipotle and Crocs have received significant success advertising on TikTok - the newest social media platform.
TikTok is potentially an advertising goldmine to marketers. The question is…should or shouldn’t they get involved?
Read MoreA list of some of our favorite ads that empower women for #InternationalDayoftheGirl.
Read MoreSome people are usually ecstatic about the return of seasonal items because it brings a sense of familiarity and celebration. Shall we remind you of the pumpkin-spice craze that marketers have definitely embraced in every product (including spam)?
Others, however, feel bombarded by the overly seasonal activity especially when Valentine’s Day decorations are popping up as soon as the New Year ends.
Marketers will embrace any trend if it means attention - this is why there are a number of unofficial holidays. Do consumers care about these holidays? How should brands integrate seasonal marketing into their overall marketing strategy?
Read MoreNetflix got its start in 1997 as a DVD mailing service. Little did we know, it was a game changer, growing into an entire industry that involves mass corporations like Amazon and Disney. Now, Disney, Warner Media, and NBC are all introducing their own video streaming platforms, making 2019 the year of video streaming services.
If you took a marketing class, then there’s no doubt you know the “P’s of Marketing” - Product, Price, Place, Promotion, Packaging, Positioning, and People.
Here is how the leaders of the video streaming services are applyng the P’s and what you can takeaway:
Read MoreMarketers are famously known for hopping on every hot trend. In the past few years, however, the potential value of advertising in the electronic sports market - an industry that has been around since the 80’s - has skyrocketed. For many marketers, they are actually late to the game.
According to NJ Games, esport viewer audiences will grow to 557 million by 2021. That’s almost a 50% increase in just two years. Since esports provides visibility to an untapped market, it may very well be the next big advertising channel for marketers.
Read MoreAlthough the convenience and logistical advantage of ecommerce has sparked concern about whether or not physical stores have a chance in the future of retail, the U.S. Department of Commerce’s quarterly report on ecommerce sales tells a different story. The world may be turning digital, but 90% of retail sales take place offline. People want what they want right away… and that’s one of the main advantages of brick-and-mortar stores.
There is a reason Jeff Bezos invested in Amazon Go stores and purchased Whole Foods - retail is not going extinct, it’s evolving.
Read MoreWhat’s new today is old tomorrow. The world is changing, but that’s no surprise to marketers. Marketing agencies typically advertise themselves as “innovators” - they’re the front runners of the creative space and latest tech. With ever increasing technological advancements in facial recognition, geo-fencing, or even supermarket robot assistance, marketing agencies need to continuously innovate to stay ahead of the game.
So where are marketing agencies primarily innovating?
Read MoreWhen it comes to the budget, marketers need to fight for what they deserve. Time and time again, industries experience a growth in total revenue after increasing their marketing budget. Despite this correlation, however, marketers are challenged with presenting and proving their value to decision makers.
This blog outlines tactics to help marketing leaders build a case for higher marketing spending to key decision makers.
Read MoreCollaborative partnerships are built on trust, communication, reasonable expectations, and shared goals. However, if you have exhausted all of your options and still feel stuck with your agency partner, you need to do something about it.
There are plenty of reasons why a brand would stay with their agency partner. If you are a client-side marketer that is unhappy with your current agency partner, use these tips to approach communicating and evaluating the business partnership.
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