Couple's Therapy for the Agency-Client Relationship

Marketers are masters at mass communication. So why is the agency-client relationship such a fragmented one? Since 1984, the average duration of the agency-client relationship has decreased from 7.2 years down to now less than 3 years. Tim Leake's 4-point plan for increasing trust, pictured above, provides a little bit of insight into how agencies can combat the new norms of the agency-client relationship.

Agency-Client RelationsAgencySparksNovember 14, 2016agency-client relationship, trust tipsComment

Big Data

Big data is the increase and availability of data in our world and it comes from a variety of sources. Big data adds immense value to your company, but there are 3 common traps when it comes to utilizing the data. Check out this infographic to find out!

Marketing TrendsAgencySparksOctober 24, 2016big data, data distrust, data daze, analysis paralysis, forbesComment