Posts in Agency-Client Relations
A Case for the Multi-Agency Model

The number of marketing and advertising agencies has skyrocketed in recent years, making today's marketing landscape complex and fragmented. Smart marketers recognize the benefits of the multi-agency model; flexibility, collaboration, and expertise. Specialized agencies are more efficient and have a diverse skill set, but it how do you know which is right for your brand? Through out network of vetted agencies, AgencySparks helps you make and find the right connection and perfect fit for your needs.

Read More
Couple's Therapy for the Agency-Client Relationship

Marketers are masters at mass communication. So why is the agency-client relationship such a fragmented one? Since 1984, the average duration of the agency-client relationship has decreased from 7.2 years down to now less than 3 years. Tim Leake's 4-point plan for increasing trust, pictured above, provides a little bit of insight into how agencies can combat the new norms of the agency-client relationship.

Read More