The latest in our industry blog interview series is a look at the Higher Education industry landscape. This particular topic interested us because Higher Education is loaded with changes - political, technological, and more. The pandemic brought to light some expectations and conversations, and may have changed operations moving forward. We spoke with Hallie Schorman, the Director of Enterprise Marketing and Research at Syracuse University.
Read MoreAt Setup, we talk to a variety of Marketing experts in various industries. Surprisingly, there is a lot of overlap behind their schools of thought, advice, and noticeable trends. We recently attended the Packaging Expo in Las Vegas, and were inspired to talk to other marketing professionals within that industry. Jacob Resnick, the Marketing Manager at Viking Masek Packaging Technologies, and Garry Wicka, the VP of Global Strategic Marketing at Sealed Air, shared their thoughts on innovative strategies and what can be learned from the packaging industry in the interview below.
Read MoreThe American Marketing Association’s Atlanta Chapter hosted a riveting event featuring a conversation between marketing leaders from Atlanta’s major sports leagues and moderated by Setup CEO + Founder, Joe Koufman. This blog breaks down the lessons that can apply to all marketers.
Read MoreAt Setup, we talk to a variety of Marketing experts in various industries. Surprisingly, there is a lot of overlap behind their schools of thought, advice, and noticeable trends. We recently spoke to Kelly Deen, the Chief Commercial Officer/CMO at kencko, and Jamie Eslinger, the SVP of Marketing + Integration at The Little Gym & Snapology, about the Health + Wellness Industry.
Read MoreAt Setup, we are in a unique position where we talk to Marketing experts in various industries. Surprisingly, there is a lot of overlap behind their school of thought, advice, and noticeable trends. We recently spoke to Karen Doyle, a Senior Content Writer at Hiscox USA, and Erich Meier, the Director of Marketing at Priority about the Financial Services Industry. Since we wrote a blog over a year ago about the Financial Services Industry, we wanted to know the latest scoop and if any priorities changed.
Read MoreEvery year, the Sweets and Snacks Industry is an essential player in the spooky season, and, every year, marketers turn up the heat to garner the most attention. The latest Industry Blog outlines some helpful methods marketers in the Sweets and Snacks Industry utilized to reach consumers this Halloween season.
Read MoreIn our ever-changing and fast-paced world, Setup likes to stay on top of the current trends in the marketing industry. For the latest installment of our industry blog series, we are focusing on marketing in the Beauty industry to investigate recent changes and trends to stay top of mind.
We spoke with marketing leaders from Unilever for the latest insights on changes in the industry.
Read MoreThe Manufacturing industry was hit by the pandemic on multiple fronts. Because of the delays on every end of the supply chain, companies weren’t able to fulfill orders on time, meaning manufacturers had to prove value by innovating in other ways...
Marketing leaders from Three Five Two and B2B Content Cure, formerly at Avient Corporation, share their perspective on what’s to come for the Manufacturing industry.
Read MoreAt Setup, we keep an eye on current marketing trends and behaviors. To keep our finger on the pulse of everything marketing, we’ve asked a number of industries about their predictions and focuses. Among those industries, we recently spoke with experts in the Utilities industry to hear their thoughts.
Read MorePost 2020, marketing changed. At Setup, we keep an eye on current marketing trends and behaviors. As we head into 2022, we’ve asked a number of industries about their predictions and focuses for the new year. Among those industries, we recently spoke with experts in the Financial Services industry to hear their thoughts.
Read MoreWe spoke with leaders from Cox Automotive, Capgemini, and some additional automotive consultants to get the latest information on the Automotive industry.
Read MoreThe year 2020 influenced (and may have altered forever) the way companies thought, operated, and planned. Because of that change, Setup has kept a close eye on ever-changing industries. We saw changes especially in the Restaurant sector - which is why we wrote about the Restaurant industry once, and why we are writing about it again. Here are contributions from Just Salad, Jack in the Box, Taziki’s Mediterranean Cafe, and Brinker International.
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