What Marketers Need to Know About the Next Generation: Gen Alpha

For years, Millennials and Gen Z sat at the forefront like a favorite child, piquing the marketing world’s interest. As each year passes, however, newer demographics with more purchasing power and influence than the last, become the craze. 

Now, Gen Alpha is the belle of the ball, and marketers need to prepare for what comes next. 

Although Generation Alpha is not yet old enough to be purchasing leaders, this tech-savvy generation was the first born into a digitally established world, and their influence may cause marketers to change priorities and adapt to new tactics. 

A bit about each generation: 

1. Baby Boomers (1946 - 1964):

• This classic generation enjoys the finer things in life. Usually preferring products with high quality and value, they tend to be loyal for years to the Brands they like. Good Customer Service also goes a long way when it comes to building and maintaining trust. Because they are on the older end, their consumer behavior leans towards health and wellness purchases. 

2. Generation X (1965 - 1980):

• Busy as can be, these consumers juggle a ton of priorities, and tend to value convenience and budgets. They will research to make the right purchase decisions, and will often prioritize price over loyalty. 

3. Millennials (Gen Y) (1981 - 1996):

• Millennials were young when the internet and digital advancements began. They are highly tech-savvy and prefer innovative products that provide personalized experiences catered to their needs. They often prioritize experiences over material goods, and appreciate Brands that are transparent about their social responsibility. 

4. Generation Z (1997 - 2012):

• Gen Z was raised with the internet, and is highly reliant on social media and peer/influencer reviews for purchases. They care about their impact on the world and demand transparency from Brands. They tend to care about their social responsibility in the world and because of this (and because of being “trendy”) will thrift or resale. 

How do Marketers Advertise to Gen Alpha?

Generation Alpha is the youngest generation and may be too young to worry about since they were born in 2013 or later…but what can marketers learn about them and how will advertising to Gen A be different from advertising to Gen Z? 

Gen A is not only made up of digital natives, but these individuals were raised in environments where technology is integrated into most products and services, so immediacy and customization is expected. Since Artificial Intelligence and Virtual Reality are easily accessible and already influencing their world at such a young age, reaching them in digital environments that are interactive and engaging is key. They are already building their own worlds on Minecraft and Roblox, so reaching them in a creative way through gaming or streaming platforms may be the most effective. 

Every generation in their younger stages finds something to be passionate about. Whether it’s protesting war or environmental changes, young people are passionate. However, Gen Z trademarked a generation that was outspoken about any and all injustices. Because of this attitude, Gen A is predicted to be just as outspoken and passionate about political causes. The mere fact social media allows people to be more open, informed, and connected on issues does bring this to light for every generation. 

So, how should marketers advertise?

1. Be digital. Gen A was raised on technology for entertainment, education, and connecting with friends. Utilize platforms like YouTube and influencers to reach and market to them. 

2. Get creative. Gen A is drawn to futuristic features like 3D holograms and AI-driven personal assistants, leading to a much more interactive and innovative experience compared to traditional advertising tactics. 

3. Be aware of their influence. We know they’re children now, but their needs influence their household’s purchases. How can you market your product to be something Gen A needs?

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We’re going to continue to learn about Gen A’s preferences as they continue to get older and take over. So far we know that they’re already pretty plugged in. Will they reject traditional advertising and go for more quirky, authentic marketing like Gen Z? Will they unplug completely due to constantly being surrounded by screens? Stay tuned!