The Perfect Match: A Valentine's Day Campaign
In January, we gave you a behind-the-scenes look at the fun times we had shooting our first-ever Setup video, and last week, we shared a few captured moments from our Speed Dating Valentine's Day breakfast event that we organized for our agency partners and a select group of distinguished marketers.
These were just two elements of a complete multi-channel marketing campaign we called The Perfect Match, which intentionally coincided with one of the most important holidays of the year for a self-proclaimed matchmaking company: Valentine's Day.
Before we made sparks fly in person at our event, we sent a "sweet" direct mail piece to a special list of friends, clients, and prospects who we thought might appreciate a snack, and, perhaps, some help with finding their perfect specialist marketing agency match.
We shipped custom-printed matchboxes filled with heart-shaped cinnamon imperial candies and a personalized note, ensuring they'd arrive before Valentine's Day.
Recipients were delighted with the sweet surprise, and responded accordingly:
The direct mail piece drove marketers to this landing page: MakeSomeSparks.com, which houses the Setup commercial – the coup de grâce of The Perfect Match campaign – and prompts visitors to fill out a contact form.
The results so far are encouraging, as most of our direct mail recipients have found their way to our landing page, and/or have told us how much they enjoyed the “love notes” and candies.
A big thank you goes out to our talent/satisfied clients: Kelly Deen, Melissa Wilson, Brad Chicoine, Brenda Richelt, and Andy Chang; and another big thank you goes to our video agency partner, Hencar for the wonderful, professional job they did for us!
What did you think of our first commercial? We’d appreciate your feedback in the comments section below.
From all of us at Setup, we hope you had a very sweet Valentine’s Day with your Perfect Match!