At Setup, we are marketing matchmakers, which often means we connect brands and marketing agencies together, but we are guided by our Purpose, Vision, Tenets, and Values (PVTV):
At Setup, our purpose is to unlock the power of human connections.
Our vision is to help marketers thrive by bringing them together with the best people and resources.
We will do this by leveraging our tenets:
Making meaningful connections
Staying top of mind with marketers
Maintaining operational excellence
We live by these values:
Honorable
Approachable
Insightful
Tenacious
Innovative
Our People
Joe Koufman
Founder & CEO
Amanda Thompson
Chief Operating Officer
Zevi Solomon
Director of Strategic Partnerships
Madeline Evans
Marketing Manager
Alexis Quarcoo
Business Development and Marketing Associate
May Amor Beja
Executive Assistant
Meghan Hilton
Marketing Consultant
Kayla Floyd
Marketing Consultant
Our Values
01.
Connected
We are connected to brands, clients, partners, our community, and each other.
02.
Honorable
We do what's right (rather than what's easy).
03.
Resourceful
We find solutions to problems - we are scrappy.
04.
Insightful
We bring insights to brands and agencies that drive business.
05.
Curious
We ask questions and challenge the status quo.
06.
tenacious
We put in the work consistently without quitting.
Our Tenets
Our tenets drive how we operate, and they are the blueprint to our success. Our team strives to be the best people connectors, and we do this by staying focused on these six tenets:
We listen first.
We grow relationships.
We elevate each other.
We leave things better.
We dare mighty things.
We build for the future.
Bios
Joe Koufman
Founder & CEO
Joe Koufman has always been a connector of people. In his 20+ years working in marketing and business development, he has built out a large, distinguished network of corporate and agency contacts.
Joe founded Setup in early 2014 to help marketers level up. Today, Setup connects marketers with agencies, talent, and resources to fill gaps.
Prior to founding Setup, Joe spent six years as SVP of Marketing and Business Development at Engauge (acquired by Publicis Group in 2013 and merged with Moxie), focusing on landing marquis clients such as Hershey's, Cisco Systems, AMC Theatres, Chick-fil-A, Newell Brands, and Turner Broadcasting. Before Engauge, Joe spent eight years leading strategic accounts for KnowledgeStorm (acquired by TechTarget in 2007) such as Computer Associates, Cognos (now IBM), and Oracle.
Joe continues to give back to the marketing community by serving on the board of directors for various marketing organizations, including the American Marketing Association (AMA Atlanta), the Atlanta Interactive Marketing Association (AIMA), and the Terry College of Business at the University of Georgia. He also volunteers weekly at Everybody Wins! Atlanta, and has been a member of the Entrepreneurs’ Organization Accelerator program.
Joe often jokes that he uses his Speech Communications major from Wake Forest University every day and his Politics major more frequently than he would like.
When Joe isn’t working, he loves to discover new music (he hosts a weekly radio show at GumboShow.com) and spend time with his wife, Michelle, and twin children, Joss and Radley. He spends most weekends supporting his kids’ activities, playing tennis, and immersing himself in music.
Amanda Thompson
Chief Operating Officer
Amanda Thompson is a born problem-solver known for her ability to empathetically, strategically and creatively uncover solutions for brands and marketing agencies. With over 20 years of experience serving on the agency and client side, Amanda has dedicated her career to transforming marketing education programs, building social business strategies, and spearheading branding efforts for established brands like The Coca-Cola Company, The Home Depot, and Michaels Stores.
Her passion for people and storytelling eventually led her to running all marketing and business development efforts for new clients at DEFINITION 6. Amanda’s extensive experience in the marketing world gives her a unique perspective to serve Setup’s agency partners and solve pain points for clients.
Amanda’s dedication to marketing and serving others even translates into her volunteer work as she serves on the global marketing committee for 48in48, writing nonprofit highlights/blog posts and contributing to overall marketing efforts.
Amanda has a zest for exploration and travel and, when she is not actively working to improve the lives of her clients and others, Amanda can be found outside swimming, reading, skiing, volunteering at the Atlanta Community Food Bank, or playing with her dogs in the park.
Zevi Solomon
Director of Strategic Partnerships
Zevi has a passion for sales, marketing, creativity, helping people solve their problems, and creating meaningful connections between people. He aligns his personal success with the success of his team and his clients.
Prior to joining Setup, Zevi worked with marketing agencies in Atlanta to help build successful and relationship-centric outbound sales programs. With his extensive experience in the agency world, he’s armed with a first-hand understanding of the challenges that Setup solves for agencies: business development.
Outside of work, Zevi enjoys spending time outdoors, exploring the local Atlanta art scene, going to concerts, and playing guitar in his band, CORSA.
Zevi holds a bachelor’s degree in history and marketing from Washington University in St. Louis.
Madeline Evans
Marketing Manager
Madeline joined the Setup team shortly after graduating from the Terry College of Business at the University of Georgia with a dual major in Digital Marketing and Management.
Madeline thrives when connecting with other people - that’s why Setup is a perfect fit. Madeline manages, markets, and performs with a local Atlanta improv team, Six Kids Improv. Her love for sharing a brand’s personality through social media, using humor to find her voice and relate to the public, and forming relationships with teammates, partners, and people is what led her to pursue a career in marketing.
When Madeline is not working or performing, she devotes her life to positively impacting others by volunteering with the teens at her church and coaching recreational sports leagues to help the development of young people in the community.
Madeline handles Setup’s blog, video content, and social media marketing strategy at Setup. Her innovativeness, compassion for others, and unique approach have been an excellent addition to the team.
Kayla Floyd
Marketing Consultant
Kayla Floyd received a degree in digital marketing from the Terry College of Business at the University of Georgia, in December, 2016. We first noticed Kayla when she took part in UGA’s Digital Marketing Competition, where she and her teammates pitched the winning idea to Coca-Cola Freestyle, showing us that her strengths lie in her positive attitude and innovative thinking. Her aptitude in working with people combined with a knack for staying on top of her work and keeping things organized makes her a prime candidate for a future account management role at a marketing agency. Ultimately, Kayla wants to leverage the power of marketing to create a positive impact on society.
Kayla gives back to her community by utilizing her organizational skill set to assist in planning events. She was a member of the “Around Atlanta” board for Spotlight Events at Georgia State and served as the Director of External Relations for the UGA chapter of the American Marketing Association (AMA).
Outside of work, Kayla enjoys traveling, exercise, and volunteering with children. Kayla can be found exploring new restaurants and nightlife in Atlanta, hanging out with her friends and family, drinking excessive amounts of coffee, and enjoying music and pop culture.
May Beja
Executive Assistant
May Beja graduated with a Bachelor of Science in English from the Capitol University (Philippines) in March 2014.
She has a passion for helping others, whether co-workers or in a community. May likes keeping everything functioning smoothly through organization and schedules. She also enjoys challenges that develop her creativity and organizational skills.
Before joining Setup, May worked as a pioneering Administrative Assistant in a Manpower Agency. At Setup, she is responsible for providing administrative support and executing special projects.
When she is not working, May loves to play and teach her kids as well as watch movies and listen to music.
Alexis Quarcoo
Business Development and Marketing Associate
Alexis recently graduated from Mercer University with a Marketing degree and a minor in Graphic Design.
She came to us via an AMA Atlanta (American Marketing Association, Atlanta Chapter) job fair, and we are so excited she chose Setup.
She is known as the "aesthetic queen" because of her keen eye for content quality as her experience to date is mostly in social media. Before joining Setup, she was the marketing director for Mercer University’s Office for Student Success and a social media intern for Mercer’s Stetson- Hatcher School of Business.
When she's not working, Alexis loves spending time in nature and all things makeup and skincare. She also loves spending time with friends and family, ideally outside picnicking, eating at amazing restaurants or having charcuterie.